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What Every Marketer Needs To Know About Google +1

September 14th, 2011 1 Comment

From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]

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Web content, conversions and personas

February 16th, 2009 44 Comments

A successful web site makes for a successful business. And the goal of a business web site is to convert – or to influence people to have certain behaviors. In order for your site to be successful you must think about three things: 1. Who are you trying to reach? You can define these people [...]

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