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Fri Feb, 2012 by Derek Mehraban
SparkScore was announced on Thursday as a Klout-like analytic for brands. The method is fairly simple, even if the devil is in the details. The measure asks if someone would recommend the brand. If a yes is the answer then that answer is scored as a 100. A no is scored as a -100. The [...]
Fri Nov, 2011 by Derek Mehraban
Klout, the foremost measurer of influence on the internet, has partnered with brands in an effort to spread influence in the analog world. Some of the disclosed partners are Audi, Starbucks, Secret and Microsoft. Users judged to have high influence as well as some other qualifying characteristics are sent free products. Klout also includes instructions [...]
Fri Aug, 2011 by Derek Mehraban
Klout is considered one of the industry leaders for measuring a Twitter user’s online presence. Last year, Klout added Facebook to its available service followed a few months ago by additions of LinkedIn, Foursquare and YouTube. Now Klout is offering its metrics for more: Last.fm, Blogger, Flickr, Instagram, and Tumblr. Klout plans to soon offer [...]
Mon Jan, 2011 by Derek Mehraban
Klout is known for its Klout Score, the leading measurement of Twitter influence, has secured more venture capital funding. This latest round will not only secure Klout and its metric remain around, but it will also allow Klout to expand. Photo Credit: ocbizblog.com The expansion of Klout is predicted to work in two ways. First, [...]
Wed Dec, 2010 by Derek Mehraban
Klout, the company that sells Twitter rankings, has created a Chief Product Officer position and hired a big name for it. Currently, Klout’s product is an API that ranks Twitter users based on an influence metric. Companies subscribe to Klout’s API to determine where to place their marketing. Virgin Airlines uses it to decide to [...]
Tue Dec, 2010 by Derek Mehraban
Adrian Pelzer published the results of an interesting Twitter study about Klout scoring metrics over at TheWall. The study was to answer a simple question: can a Klout score be raised simply by tweeting a lot? The answer is yes. Four Twitter feeds were set up, all equal except for the frequency of tweets, one [...]