Apr
05
Is Social media for Advertising Dead?
Tue Apr, 2011 by Derek Mehraban
Lately there have been major shifts in personnel among larger advertising firms as well as prominent CMO firings. Do these changes point to the death of social media? It’s a funny question because the digital age ushered in a series of (false) death pronouncements: the printed word, radio, broadcast television. Jonathan Baskin has a new [...]