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Wed May, 2011 by Derek Mehraban
Maybe the airline traveler does not constitute a large portion of DVD sales, but even if true, DVD sales will take a hit with American Airlines’ newest announcement. Beginning this summer American Airlines will have all of its airlines wi-fi enabled and allow movie rentals to passengers on their own mobile devices. This is great [...]
Mon May, 2011 by Derek Mehraban
People magazine had already been free to print subscribers when using the People App on the iPad. The other magazines in the Time family had required iPad users to pay for their apps. That is changing, however, as now the entire Time family will be free to iPad users who are also print subscribers. The [...]
Tue Apr, 2011 by Derek Mehraban
Between The Daily (an iPad app for news content) and the paywall adoption of the New York Times there is a trend moving into services requiring payment. This is an issue for marketers because these pay-for-services do not need the advertising income streams marketers can provide. While the organizations will not reveal their subscription bases [...]
Fri Mar, 2011 by Derek Mehraban
Research In Motion will release their new tablet on April 19 and it will come with an ability to support Android applications. The details about how those apps will look is not yet settled, they can be full screen or possibly nestled within a widget. What is important, however, is the support. This is an [...]
Thu Mar, 2011 by Derek Mehraban
Yesterday’s launch of the iPad 2 was not news, but given its importance in the tablet market it is important to analyze. The first thing to note about it, and this is a disappointment, is the iPad 2 is not much lighter than the original. It will not make a long term reading platform. People [...]
Wed Feb, 2011 by Derek Mehraban
A new report by Yudu shows the iPad is the best platform if you are interested in selling something. Theoretically this makes sense among the other mobile platforms out there. People who have smartphones may have them mainly for phone and texting services. While there is an opportunity for them to purchase applications, it is [...]
Tue Feb, 2011 by Derek Mehraban
Millennial Media’s newest monthly mobile report is out and Android is still the big winner. Millennial’s advertisements reach 63 million users, or 81% of mobile users in the United States. 54% of the advertising impressions for Millennial Media were rendered on an Android based device. That number is an increase of 8% over the previous [...]
Wed Jan, 2011 by Derek Mehraban
Of all the talk about products to be shown at CES, mobile DTV hardware seems to be the big winner. At this moment there are 70 stations across the country broadcasting DTV signals for mobile devices. The Open Mobile Video Coalition claims to represent 900 stations, so it is safe to assume the desire to [...]
Wed Jan, 2011 by Derek Mehraban
Forrester Research has revised its forecast for tablet usage because its previous projection was too conservative. 2011 is going to see tablet sales double to 24.1 million units and Apple’s iPad will continue to dominate that market through 2012. Forrester Research has also changed its prediction rates for replacements. Earlier the forecast had assumed people [...]
Tue Dec, 2010 by Derek Mehraban
Microsoft is now ready to jump into the tablet market. Although Microsoft had unveiled a prototype in 2000 that project had been shelved until Apple’s iPad resurrected the need for it again. Supposedly, Steve Balmer will announce and show several different models made by different manufacturers at the 2011 CES. The Samsung device, and possibly [...]