Digital Marketing Blog

Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]

As the app explosion takes off the digital agency needs to become skilled in building them. One of the questions facing the development process had always been to build them natively to the operating system or to use HTML5. Forester Research has been answering that question for some time now with, it’s complicated. They have [...]

    On Monday night Google finally released Ice Cream Sandwich (ICS), its new version of the Android operating system. ICS was touted as an improvement over Honeycomb, but the changes are actually quite significant. This is an important advancement not only for the smartphones based on Android but for the growing tablet market that [...]

Google has updated its search app for the iOS platform. A recent change to the Chrome browser was the support of Instant Pages. Instant Pages will load pages in the background based upon user preferences and certain semantic clues, such as “next page.” If Instant Pages accurately predicted the next requested page, then the user [...]

Millennial Media’s newest monthly mobile report is out and Android is still the big winner. Millennial’s advertisements reach 63 million users, or 81% of mobile users in the United States. 54% of the advertising impressions for Millennial Media were rendered on an Android based device. That number is an increase of 8% over the previous [...]