The Digital Bus

Digital Marketing For Kind Companies

By BoLOBOSE payday loan

Posts Tagged ‘Investor’s Business Daily’

Oct
14

Federal Communications Commission and Congress thinking digital

Thu Oct, 2010 by

Congress and the FCC are starting to turn their collective attention towards digital and mobile. Last week, multiple stories foretold businesses rushing to head off pending federal privacy legislation for digital advertisers. This week, the legislative and regulatory gears seem to be turning to mobile. There are always stories about how companies lose money in [...]

Oct
14

Are new metrics necessary before the value of Twitter advertising can be accurately determined?

Thu Oct, 2010 by

When you read about Twitter’s success it is almost always based on number of members or number of posts. As Twitter branches more into advertising there might be a need for some new metrics. New research suggests that seventy-one percent of Twitter posts draw zero responses and of those that get a reply only six [...]

Oct
08

New way to approach rewards programs

Fri Oct, 2010 by

A new credit card is being developed that allows buyers to accumulate and redeem points accumulated during shopping, the credit card will have a redeem button that allows the consumer to pay immediately with the card or through redeeming points. If the card works like a record keeping interface for any participating rewards program, this [...]

Oct
08

Google is on Fire

Fri Oct, 2010 by

Google TV is coming soon, Android phones are gaining in market share and are in first for new buyers, Chrome is gaining market share against Firefox and Internet Explorer. It is safe to say that Google is having a good run in their plans to expand their business model beyond search advertising. Some new details [...]

Sep
30

Update: Split Betting Between the Media and Developers?

Thu Sep, 2010 by

A new survey of thousands of application developers found that developers heavily prefer the Android OS and believe it will be the dominant player in the market. At the same time, multiple sources are reporting that Apple has a dominant place in media reporting. Whose bet will win the money? Check out App makers prefer [...]

Sep
30

Tablet Wars – Where does RIM fit in?

Thu Sep, 2010 by

It was confusing to read that Research in Motion was not releasing its “Playbook” tablet in time for the holiday season and that it would not automatically connect to wireless networks outside of through a blackberry smart phone. However, given that it is primarily targeting a business audience and builds on natural partnership with businesses [...]

Sep
30

The State of App Stores

Thu Sep, 2010 by

Currently, Apple rules the application store roost offering over 250,000 applications. As Android catches up (winning the battle for new sales in the last quarter) they offer 80,000 applications. Research in Motion has much smaller offerings and have a much more controlled application process but also is developing partnerships that will provide incentives for more [...]

Sep
27

Update: Content coming to Apple T.V.

Mon Sep, 2010 by

The one advantage pay-television providers have left is large amounts of new content to provide to a television hungry populace. Unfortunately for satellite, cable, and fiber optics providers the networks the first cracks are starting to appear in the solidarity between pay providers and content providers. The American Broadcast Network and Fox have agreed to [...]

Sep
21

Can iPad popularity revitalize magazines and newspapers? If so, what about advertising?

Tue Sep, 2010 by

Very preliminary research seems to suggest that subscription and single issue sales of magazines and newspapers on the iPad could be a new means of increasing interest and sales.  Of Hearst publications 23 million paid subscriptions 4 million came from web subscriptions.  Of these 4 million, 90% were first time readers.  As a result, Apple [...]

Sep
20

Apple Trying to Make Newspapers Work Again (Or Pick the Bones)

Mon Sep, 2010 by

Apple is trying to induce the newspaper industry to allow it to profit from its decline.  The newspaper industry has been losing the battle to stay relevant as advertisers rush to the web and people rush to blogs and web versions of news stories.  Apple wants to offer newspapers through its app store for a [...]