Digital Marketing Blog

Klout, the foremost measurer of influence on the internet, has partnered with brands in an effort to spread influence in the analog world. Some of the disclosed partners are Audi, Starbucks, Secret and Microsoft. Users judged to have high influence as well as some other qualifying characteristics are sent free products. Klout also includes instructions [...]

  Google recently changed Google Reader by removing the share functions and making the interface much more like a newspaper service. Over the past years there had developed a small social network of dedicated users sharing content and comments with one another. Google’s change has destroyed these abilities. Google would like to see them move [...]

  Google Offers has signed a partnership agreement with 14 daily deal providers in an effort to combat Groupon and LivingSocial. This move, along with the recent personalization quiz, will allow Google Offers a substantial amount of data, which it hopes will help Google compete with the larger daily deal providers. Google has already established [...]

    11% of American adults now own a tablet. Three quarters of them use the tablet everyday and more than half of all tablet owners use them as a news delivery vehicle. The tablet,  is beginning to supplant PCs and print media. Pew Research has even learned that many tablet owners consume more news [...]

  Facebook has announced a new type of advertising unit. The new unit is called an Expandable Ad and if the user has liked the brand, then the ad will expand allowing the user to see and make comments. This is unlike Social Ads, which tells if a user’s friend has liked the brand, and [...]

Facebook rolled out its small business initiative on Tuesday. It is partnering with the US Chamber of Commerce and the National Federation of Independent Business to bring a series of web based tools as well as a traveling seminar circuit targeting small businesses. The webinars, literature and the seminars will all help the potential clients [...]

Social reading apps are hot right now. We should think of them as a magazine. Every morning the user receives a new edition. The genius of social reading is that the magazine writers are preselected by the user and those people then provide curated content to the magazines. Most of these apps post content by [...]

Yelp has announced that it is cutting its daily deals staff in half and Facebook recently announced that it is giving up on its version of the Groupon competitor. The Facebook version was launched in April and such a short tenure speaks volumes about the daily deals market. The full market has created wary consumers [...]

Amazon has announced that it is about to start pushing display advertisements on third party web sites. For a decade Amazon has been accumulating data about users and the ability to push display advertising to these well-documented users will produce well-targeted advertisements. Amazon knows not only what people are looking at on its site, but [...]

Klout is considered one of the industry leaders for measuring a Twitter user’s online presence. Last year, Klout added Facebook to its available service followed a few months ago by additions of LinkedIn, Foursquare and YouTube. Now Klout is offering its metrics for more: Last.fm, Blogger, Flickr, Instagram, and Tumblr. Klout plans to soon offer [...]