Digital Marketing Blog

The worst kept secret in the business is that FaceBook is too large. FB has too many customers to manage all of the advertising impressions well, so it does what everyone does: outsources. FB has almost two dozen advertising agencies that are allowed to render ads on FB pages. BitsStation.com Social media agencies should look [...]

It used to be that Twitter’s direct messaging (DM) function was so constricted it was nearly useless. A Twitter user was only able to DM another user if both of them followed each other. Over the weekend Twitter announced that that policy has been rescinded. Now a user can DM another user without being followed [...]

Google analytics is the widest used analytics tool used by webmasters. The number of metrics and comparisons offered is astounding, especially since Analytics is free. Now Analytics has updated to include metrics for social tools. Analytics will compile data about “Likes”, retweets and “+1”s. Not only is an activity report available but so too is [...]

It’s been known to exist for a few months now and in the works for just over a year. Google+, Google’s attempt to mimic and displace FaceBook, has finally been unveiled. But only to a select few, for the moment. Rumors are that it looks a lot like FaceBook and functions much the same way. [...]

On December 8, Android’s chief Andy Rubin reported there were 300,000 Android activations each day. As of Tuesday that number is now 500,000. That’s an impressive number and it is an impressive growth. 9to5Google.com The easy trend for mobile ad agencies is the growth of smartphones and the growth of the mobile web. Advertising needs [...]

The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]

The Federal Trade Commission has announced that it will look into complaints about some anti-competitive practices by Google. Google currently controls two thirds of the search market. What is interesting about this announcement is that Google is right now at its weakest since securing its dominance as the search leader. TmobileTeeks.com Microsoft’s Bing is an [...]

New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]

Google is launching a new framework, WebRTC, which would make instant communications an open source endeavor across all types of devices. The framework would allow chatting, email, voice and even video commutations possible regardless of the proprietary standards of the internet enabled device. Computing.co.uk This would be a huge development for the digital agency. Not [...]

There are two reasons June was a significant month for the digital agency. Tablet and smartphones sales were larger in volume than desktops and notebooks. Secondly, users spent more time on mobile applications than they did viewing web pages. That last development was the result mainly of more sessions per user rather than longer sessions. [...]