Digital Marketing Blog

While nine out of ten tablet owners used their tablets to make a purchase this past holiday season, most prefer to do their shopping on laptops or PCs. 87% of tablet owners say they prefer to shop using their laptop or PC to a mobile device. That data is the result of a study completed [...]

YouTube has announced that it will begin selling products besides just real estate for advertisements. The Merch Store will be rolled out over the coming weeks and for now it is limited to musicians. The Merch Store will allow musicians or bands with a YouTube channel to sell branded merchandise, songs and even concert tickets. [...]

A survey of mobile developers shows they are more optimistic about Google+ than they are for either Apple’s iCloud or iOS5 Twitter’s integration. One of the reasons for this difference in opinion is developers are notorious for taking the long view, whereas the non-developer is cautioned by Google+’s newness. Developers even see Google+ not just [...]

There has been speculation lately about whether or not Amazon will enter into the tablet wars. Amazon will not confirm any rumors, but data shows consumers are most willing to give their money to an Amazon Android-based tablet over other companies’ options. The real shock of this data is the stated preference of what consumers [...]

Flipboard has spent the past several months building an impressive user base. The application aggregates news and then presents in a reading friendly magazine-like format for the iPad. Until recently it had lacked a revenue model, but as of Monday it has begun displaying advertisements. For now the ads are limited to American Express but [...]

The New York Times claims there are only about 100 mobile apps native to Android’s Honeycomb platform. When compared to the thousands available for the iPad that number shows a lack of developer interest in native apps for Android tablets. The latest release of Android, version 3.2, was made to help remedy that problem. The [...]

Google is working on an exchange — akin to other exchanges such as health insurance, etc. — for web-data. The set-up is simple, it’s the devil that is in the details. Internet users, advertising viewers, would be divided into groups and then cookies for certain data segments would be placed in browsers of those users. [...]

The firm Community 102 has released new data about the demographics of social media users. The main surprise is in the presentation of the data. It’s an infographic that makes reading easier than a report. The other main surprise is about the age group of the most active social media users. 25% of the users [...]

Since last year the number of online shoppers using a brand’s FaceBook page has increased 3 percent. That bump moves blogs, forums and review sites into second place. Many FaceBook users, about 35%, are willing to make purchases through widgets and apps on FB’s site and more than half of users, 53%, have reached an [...]

The key to being seen on mobile devices is to be seen within games. New data shows that smartphone owners that have downloaded an app in the past two months have downloaded a game. Apps serving weather, social networking and maps are also very popular, but gaming is consistently the most sought after category of [...]