Digital Marketing Blog

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Digital Holiday Card

December 22nd, 2010 1 Comment

As digital continues to grow in popularity, holiday cards have started to take up a significant space in the holiday industry. Companies like Jib Jab allow users to personalize digital cards to send to friends/family/clients. A fun and cheap way to connect with those you or your company care about, digital holiday cards seem to [...]

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Yahoo Mail to challenge Gmail

October 28th, 2010 Comments Off

With a speedier user experience and a customizable interface, Yahoo! Mail is poised to challenge Gmail in the web-based email market.

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Using New Media in Your Marketing Mix Video (Part 1)

October 11th, 2010 108 Comments

Michigan State University recently hosted a discussion from Derek Mehraban about streamlining media efforts more effectively by integrating new media into the traditional media mix.The 3-part video guide focuses on the differences and advantages of new media integration, which he also teaches about in his course at MSU: New Media Driver’s License. Topics Mehraban discusses include social [...]

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The Future of Ingenex

September 8th, 2010 Comments Off

Ingenex Digital Marketing, located in downtown Ann Arbor, Michigan, has received some positive press recently. Concentrate, a Washtenaw based web site and weekly online magazine, published an article highlighting Ingenex’s company expansion. The article stated that Ingenex currently employs six people. In addition to these six, the company also has three interns and three independent [...]

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Ingenex Series: Why We Love Weber’s

August 26th, 2010 Comments Off

“Why We Love…” is an ongoing blog series by Ingenex Digital Marketing highlighting a few of our clients. As a full-service digital marketing provider, we have the opportunity to interact with a wide variety of clients and build lasting, mutually-beneficial relationships. In the series, we focus on one client, highlight its strengths and tell you [...]

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Twitter is Work, Facebook is Easy

August 20th, 2010 Comments Off

The easiest place to post my photos, videos, and updates to friends is on Facebook. In fact, Facebook has become my default social network for better or worse. This is due to a number of factors: A ton of people are on Facebook, and I’m connected to most people I care about who want to [...]

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Book Review: Twitter Power – Twitter Tips from the Experts

August 13th, 2010 1 Comment

Twitter Power provides a fantastic Twitter overview with relevant and valuable information whether you’re entirely new to Twitter, looking to improve your existing Twitter presence or delivering social media marketing solutions for your clients.

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How to Write a Social Media Press Release – Case Study

March 11th, 2010 Comments Off

As an internet marketing and search engine optimization firm, Ingenex will often write optimized press releases for our clients that incorporate social media into them. When you incorporate video, pictures and links you create more interest for your release and in turn you will drive more traffic to your client web sites. As part of [...]

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Digital Agency Launches New Web Site

March 9th, 2010 1 Comment

Digital Marketing Agency launches new web site to feature internet marketing services. Ingenex Digital is an Ann Arbor, MI based agency. http://ingenexdigital.com

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A2 Fiber Google Bid Highlighted at Ignite Ann Arbor

March 5th, 2010 Comments Off

If you had five minutes and 20 slides to change the world, what would you say? At Ignite Ann Arbor, Ingenex Digital Marketing CEO Derek Mehraban told the world about A2 Fiber, Ann Arbor’s bid for Google’s ultra-broadband network.  The event, part of the Global Ignite Week, drew an enthusiastic crowd of more than 400 to Blau Auditorium [...]

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