Digital Marketing Blog

The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]

Google is launching a new framework, WebRTC, which would make instant communications an open source endeavor across all types of devices. The framework would allow chatting, email, voice and even video commutations possible regardless of the proprietary standards of the internet enabled device. Computing.co.uk This would be a huge development for the digital agency. Not [...]

Attrition is a term for when things disappear or become nonfunctional. It’s a term usually referred for military discussion about forces size, but it is also pertinent dealing with mobile applications. The Android marketplace has an attrition rate of 32%, 95,000 of the 300,000 apps ever to appear in the marketplace are no longer there. [...]

Apple announced today that its new iOS will offer a deep integration with Twitter. Users will be able to grant apps access to a Twitter account, so a login is not necessary with every use of the service. The camera will be able to send pictures automatically to Twitter as well as an integration with [...]

A survey conducted with newspapers finds more and more of them are erecting pay walls. 46% of newspapers with a circulation smaller than 25,000 now require a subscription to access at least some of its content. Only 24% of newspapers with more than 25,000 in circulation have a pay wall erected. This trend is not [...]

Ricoh, the Japanese copy machine company is unveiling a tablet like device that is to help firms digitize papers and move into the oft-promised but yet unavailable paperless office. The device, called the eQuill, is akin to The Kindle using e-ink to render the documents. The eQuill will also allow stylus manipulation onto the document [...]

Not satisfied with being the communications hub of the internet, FaceBook is teaming with Spotify to launch a music streaming service. FaceBook has already jumped into the movie streaming business and now it is widening its net. The streaming service is said to be able to function in as little as two weeks, but for [...]

Viz Chef is changing the way we think about cooking applications. The visual cookbook contains more than a list of ingredients with a few pretty pictures and average recipes. The iPad and iPhone cookbook is designed for beginner and intermediate cooks, and contains over 60 dishes and 900 high quality images. This app is better [...]

There is a new mobile app that has the potential to drastically alter the profitability of advertising on apps, and not necessarily in a good way. Do@ is a new iPhone app that allows a user to conduct mobile searches from within other apps. If a user searches for ‘lasagna’ within Do@, then a search [...]

A new report by eMarketer claims to be the most accurate yet of Facebook usage. Taken from meta-level analysis of surveys and statistics from over a dozen sources, eMarketer claims FB will reach 132.5 million people this year. That number is of unique people who log into their FB account at least once per month. [...]