Digital Marketing Blog

Great turn out for the Lunch Ann Arbor Marketing meeting today. I am honored to have the opportunity to share my insights into integrating digital PR into your marketing mix with such an enthusiastic and eager crowd. I’d like to highlight some of the topics discussed and share with you some resources that can help [...]

Another addition to the Truth as a Competitive Advantage model of advertising is Domino’s Pizza. The newest campaign will probably reach legendary status.

Advertisers have long wanted more than Twitter was wiling to provide. Space on the periphery of Twitter was always for sale, but now Twitter is experimenting with prime real estate: ads in the Twitter timeline.

There is a new study about social media out. Not that a new study is surprising, there are many to go around. This one has some new insights, however.

Facebook has announced the Friendship Page.  The page shows two people (you must have permission to see their profiles) and the data they share in common, wall posts, RSVPs, etc.  Facebook seems to be taking to heart the truism that it is not a social network but instead a social database.  The Friendship Page is [...]

Is it possible that marketing has been too successful? The ease of information is causing marketing to turn back in on itself. Even though all products and companies are Google-able, it’s the advertisements online that are most immediately and easily Google-able. Consequently, it is the digital marketers who are most at risk and who also have the most to gain by using truth as a competitive advantage.

Farhad Manjoo, over at Slate.com, reflects on the difference between blogs and online magazines. The main difference he arrives at is the content of the piece. If it involves new research or material then it is an article and a piece that is merely paraphrasing content found somewhere else online is a blog entry. The [...]

The font debate had been settled. But it is about to be reopened. A new report about to published in Cognition finds that harder to read fonts actually increase memory recall.

Social media has provided fertile ground to grow business and personal brands on the web. But in this age of socialized technology people are looking for quick hits of information in under 140 characters. The dilemma becomes finding a way to optimize your brand on search engines such as Google, Yahoo! and Bing while staying [...]

“Why We Love…” is an ongoing blog series by Ingenex Digital Marketing highlighting a few of our clients. As a full-service digital marketing provider, we have the opportunity to interact with a wide variety of clients and build lasting, mutually-beneficial relationships. In the series, we focus on one client, highlight its strengths and tell you [...]