Digital Marketing Blog

Michigan’s powerful and influential women in business met on Wednesday, September 28th for an Inforum panel discussion, “Extreme Change 2011: How Duggan, Gilmour and Schlichting are Remaking Detroit’s Midtown.” Discussing the revitalization and growth of Detroit’s Midtown neighborhood were Michael Duggan, President and CEO of Detroit Medical Center, Allan Gilmour, President of Wayne State University, [...]

This past Wednesday brought the third TEDxDetroit to the Orchestra Hall at the Max M Fisher Music Center in Detroit, MI. Speakers came from all over the country to share their inspiring stories, business ideas, and performances, all with one common theme – bring hope to the city of Detroit. It’s not breaking news to [...]

New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]

Google is launching a new framework, WebRTC, which would make instant communications an open source endeavor across all types of devices. The framework would allow chatting, email, voice and even video commutations possible regardless of the proprietary standards of the internet enabled device. Computing.co.uk This would be a huge development for the digital agency. Not [...]

TechCrunch says there are about 80 developers that have been working on Project Spartan for a couple of months now. Project Spartan is FaceBook’s attempt to take HTML5 to a new level, killing applications. Instead of applications, web pages would be able to execute the actions people use apps for. SiteWorx.com The main beneficiary of [...]

Android fragmentation is not a new concern, but it is taking on increased scrutiny as the actual fragmentation intensifies. Data says smartphones users typically have a loyalty to their smartphone’s operating system rating at 25%. Apple commands 59% brand loyalty compared to Android users 29%. ArsTechnica.com The Android fragmentation is caused by frequent updates, which [...]

There is a genre of app that requires the user to be a subscriber. These apps are usually apps of magazines and until now Apple was not allowing them to be in the appstore without levying a hefty fee. Apple had classified these apps as marketplace apps because they sell products within the app instead [...]

The first rule of digital agencies, particularly with small firms for clients, is to have some sort of content platform, i.e. a blog. Blogs are great for communicating long form communications with the public, but they are not as good about receiving feedback. The process for a customer to leave feedback on a blog is [...]

It is becoming harder and harder for FaceBook to make announcement which changes the economics of advertising with the social network. It is the single largest entity on the internet that draws traffic, has advertising and brings people looking to be affected. Some of the games FB offers have been wildly successful, and yet there [...]

Have you logged into Facebook recently? You may have noticed a few changes to your Facebook Profile design. While Facebook boasts of improvements to visual browsing and new user experiences, the redesign seems to subtly echo business networking powerhouse, LinkedIn. Aside from the initial disorientation, let’s review the Pros and Cons: Photos take center stage [...]