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Tue Feb, 2012 by Derek Mehraban
Adku is a firm that has been under the weather since it launched 18 months ago. Backed by other mobile advertising leaders, Adku has been using big data to provide more personalized service to customers of eBay, Amazon and Zappos. Monday morning it was announced that Groupon had purchased Adku. It is not a surprise [...]
Fri Oct, 2011 by Derek Mehraban
Google Offers has signed a partnership agreement with 14 daily deal providers in an effort to combat Groupon and LivingSocial. This move, along with the recent personalization quiz, will allow Google Offers a substantial amount of data, which it hopes will help Google compete with the larger daily deal providers. Google has already established [...]
Fri Sep, 2011 by Derek Mehraban
Groupon has launched a new product called Groupon Goods, which is for products online and do not need to be purchased in brick and mortar businesses. On Wednesday some Groupon users received an email for LED TVs and coffee brewers as part of the new service. Groupon says this will significantly increase their growth as [...]
Thu Sep, 2011 by Derek Mehraban
Yelp has announced that it is cutting its daily deals staff in half and Facebook recently announced that it is giving up on its version of the Groupon competitor. The Facebook version was launched in April and such a short tenure speaks volumes about the daily deals market. The full market has created wary consumers [...]
Tue Aug, 2011 by Derek Mehraban
After being rebuffed by Groupon in December over its $6billion purchase offer, Google created Google Offers. Google Offers is now live in New York City, Portland, San Francisco and Oakland and it will soon come online in Boston, Austin, Denver, Seattle and Washington, DC. Google today acquired Dealmap, which is already online in many more [...]
Thu Jul, 2011 by Derek Mehraban
FaceBook is now allowing pages to be categorized as part of a child/parent relationship. A complex organization can now have numerous pages underneath of it. An example is that Subway can create a deal with FaceBook Places that works at all locations instead of requiring individual management from each Subway store. This change will help [...]
Wed Jul, 2011 by Derek Mehraban
FourSquare will begin offering deals to customers through popular deep discounters like Groupon, Living Social, Gilt Group and some others. FourSquare has 10 million users and with its data set on many of those users the advertisements should be well targeted and see results for the participating vendors. Normally FourSquare makes no money from the [...]
Fri May, 2011 by Derek Mehraban
Google Wallet is not a surprise, everyone knew it was coming. What is shocking about it is its integration with Google’s core service: advertising. Merely signing up for the wallet program will enlist users into coupon and loyalty programs. The phone’s use as a payment system will trigger certain deals automatically, as well as alert [...]
Tue May, 2011 by Derek Mehraban
The buzz for location based marketing has slowed in recent months because of the dominance of Groupon and other daily deal vendors. Groupon recently secured some cooperation with Loopt and now they are targeting the larger of the check in applications: FourSquare. This partnership will allow Groupon to move past email lists and provide more [...]
Tue May, 2011 by Derek Mehraban
The buzz for location based marketing has slowed in recent months because of the dominance of Groupon and other daily deal vendors. Groupon recently secured some cooperation with Loopt and now they are targeting the larger of the check in applications: FourSquare. This partnership will allow Groupon to move past email lists and provide more [...]