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Fri Apr, 2013 by Jordan Eckstein
Search engine results are under constant scrutiny from the digital marketing community. As the largest player in the game, Google feels the vast majority of this heat, which tends to be driven by the question mark surrounding their protection of privacy. One of the most recent additions to this discussion is their integration of social [...]
Fri Apr, 2013 by Digital Bus
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Mon Mar, 2012 by Derek Mehraban
During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]
Fri Mar, 2012 by Derek Mehraban
Over the next few months Google will be updating it search parameters. It is not yet announced (determined?) just how Google will be changing the weights in its current search algorithms, but what Google will be adding is semantics, which factors in the actual meanings of words. The immediate result will make Google more like [...]
Wed Mar, 2012 by Derek Mehraban
The data for February’s search market share has been released by comScore. Both Google and Bing have gained share. Combined, they both gained .4% of the market. Both gains come at the expense of Yahoo, which lost the .4%. AOL remains unchanged at 1.6% and in a strange case of numbers not adding up (probably [...]
Mon Mar, 2012 by Derek Mehraban
msnNOW is a new service from Microsoft that tracks “what people are talking about, searching for, and sharing the most.” It launched on February 15 and so far has generated a decent amount of traffic. It seems to be able to generate a fair amount of referral traffic as well. The problem, however, is where [...]
Fri Feb, 2012 by Derek Mehraban
Thursday morning President Obama introduced a Consumer Bill of Rights. Google, Yahoo!, AOL and Microsoft are all stating they will voluntarily comply with the bill. Internet Explorer, Firefox and Chrome already have ‘do not track’ options even though they are rarely used. That is the main component of the Bill of Rights. For now all [...]
Mon Feb, 2012 by Derek Mehraban
Tom Schmitz, a consultant, has some interesting advice for setting up a website so it maximizes usability without sacrificing PageRank. Google and others offer up a 100 link ceiling as a way to organize a website, however, Schmitz argues if a brand is lacking PageRank, then 100 links will eat away at the number. Instead [...]
Fri Feb, 2012 by Derek Mehraban
Google is releasing data about searches done on Valentine’s Day. Because of the nature of the holiday we should expect it to be a heavy day for local searches (mainly for restaurants and for products that can be bought immediately). Google’s data supports the expectations, with some surprises. Of all the searches for national restaurants [...]
Wed Jan, 2012 by Derek Mehraban
Google Maps and Google Earth have now received two updates in 2012. The updates are to better render buildings and tall objects, so the maps will be more realistic and more usable. Google has also developed a new piece of software for faster and better rendering of maps inside a web browser. Google is not [...]