Digital Marketing Blog

Google Maps and Google Earth have now received two updates in 2012. The updates are to better render buildings and tall objects, so the maps will be more realistic and more usable. Google has also developed a new piece of software for faster and better rendering of maps inside a web browser. Google is not [...]

    Last week Google announced an update to its algorithm as a part of its “Caffeine” update. They claimed about one in three searches would be affected by the changes with improved results for the sites with the fresher and more up-to-date content. Over the weekend Searchmetrics, a firm specializing in search analytics, examined [...]

  Google recently changed Google Reader by removing the share functions and making the interface much more like a newspaper service. Over the past years there had developed a small social network of dedicated users sharing content and comments with one another. Google’s change has destroyed these abilities. Google would like to see them move [...]

Google has announced a new update for Google TV, which was launched last year and was not received with enthusiasm. The update brings a new operating system, Android 3.1, also known as Honeycomb, and with it comes a series of Android apps which are TV-compatible. The update also provides improved search functionality.     Some [...]

  Google Offers has signed a partnership agreement with 14 daily deal providers in an effort to combat Groupon and LivingSocial. This move, along with the recent personalization quiz, will allow Google Offers a substantial amount of data, which it hopes will help Google compete with the larger daily deal providers. Google has already established [...]

Google’s Music Beta Service is about to launch a new service similar to iTunes allowing users to purchase and download songs for about $.99 each. A major difference between this service and all other online music stores is its linkage to a social network. Google+ will be used to drive sales to the new stores. [...]

    On Monday night Google finally released Ice Cream Sandwich (ICS), its new version of the Android operating system. ICS was touted as an improvement over Honeycomb, but the changes are actually quite significant. This is an important advancement not only for the smartphones based on Android but for the growing tablet market that [...]

YouTube has announced that it will begin selling products besides just real estate for advertisements. The Merch Store will be rolled out over the coming weeks and for now it is limited to musicians. The Merch Store will allow musicians or bands with a YouTube channel to sell branded merchandise, songs and even concert tickets. [...]

Chomp is a service that hopes to encroach on Google’s territory by connecting application consumers with application developers. What Chomp offers the consumer is a site dedicated to applications. Consumers can then search for terms or names for apps that will suit their needs. Chomp offers application developers an opportunity to spread word of its [...]

Social reading apps are hot right now. We should think of them as a magazine. Every morning the user receives a new edition. The genius of social reading is that the magazine writers are preselected by the user and those people then provide curated content to the magazines. Most of these apps post content by [...]