Google recently unveiled Boost, a new service that does local marketing for you. It figures out what your firm’s best adwords are, it figures out the best bid rates and then places the ads for you. All that is now needed is a simple click of a button “yes, that looks good.” So far the [...]
Google Takes the Fun Away…Again
October 27th, 2010 Comments Off
Tags: Boost · digital marketing · Google · Google Adwords · local advertising
New Horizons for Marketers Abound
September 28th, 2010 1 Comment
It started with Google Ad-words, a system of advertising that allowed marketers to target particular types of readers for particular kinds of advertising by using search behavior. The notion that advertising could go from “one size fits all” models or sending a message to everyone in hopes it would reach the right ears could finally [...]
Tags: Google Adwords · Mobile Search · search behavior · Social Networking · targeted ads · Wall Street Journal
Search Engine Marketing – Interview w/ Andrew C. Miller Transcription
May 26th, 2008 2 Comments
Transcription from The Digital Bus Podcast Episode 4 interview with Andrew Miller of Your Search Advisor. Derek Mehraban: And welcome to The Digital Bus Podcast episode 4. Today, we’re having a slight change in format for The Digital Bus. The Digital Bus now is going to be more about connecting experts often Generation Y, Millennials, [...]
Tags: Andrew Miller · derek mehraban · digital marketing · Genrational Marketing · Google Adwords · ingenex · PPC · ross johnson · search engine marketing · seo · TheRollingRock · Your Search Advisor
