Jun
08
1. “Larry the Bird” gets a makeover Twitter announced this Wednesday that the famed bubbled typeface from the social network’s humble beginnings is no more. In recent years, both the word “twitter” and a small blue bird (nicknamed “Larry the Bird”) have been used to represent the brand; now, a sleeker, simpler bird will serve [...]
Feb
10
Foursquare has finally updated its mobile app (both iPhone and Android) to match some of the functionality on its web site. The main difference is an improvement in the Explore function. Some other differences are an ability to change your location (so the user can search around a future location instead of being limited to [...]
Dec
07
Foursquare claims to have 15 million users and half of them are from outside of the US. That is a large number of users, but new data by Forrester Research casts this number in a pessimistic light. From 2010 to 2011 the number of adults aware of location based apps like Foursquare grew from 16% [...]
Sep
07
Last week Nielsen reported 40% of Americans with cell phones were using smartphones. This week Pew reports the number at 35%. Either way, that’s millions of people and yet very few of those people use their smartphones smartly, i.e. for location-based services. 55% of smartphone users do take advantage of location-based services that are [...]
Aug
12
Klout is considered one of the industry leaders for measuring a Twitter user’s online presence. Last year, Klout added Facebook to its available service followed a few months ago by additions of LinkedIn, Foursquare and YouTube. Now Klout is offering its metrics for more: Last.fm, Blogger, Flickr, Instagram, and Tumblr. Klout plans to soon offer [...]
Jul
14
FaceBook is now allowing pages to be categorized as part of a child/parent relationship. A complex organization can now have numerous pages underneath of it. An example is that Subway can create a deal with FaceBook Places that works at all locations instead of requiring individual management from each Subway store. This change will help [...]
Jul
13
FourSquare will begin offering deals to customers through popular deep discounters like Groupon, Living Social, Gilt Group and some others. FourSquare has 10 million users and with its data set on many of those users the advertisements should be well targeted and see results for the participating vendors. Normally FourSquare makes no money from the [...]
Jul
11
All of the talk about FaceBook and Google+ lately might overshadow FourSquare, but it should not be forgotten. FourSquare recently announced 10 million users, and now it claims to have over 500,000 businesses participating in its deals offerings. FourSquare is operating in a tight market, and it seems rumors of its death are premature. HubPages.com [...]
Jun
15
Google Mobile’s search page used to be a replica of the non-mobile version. Google has recognized, however, that most mobile searches are utilizing the mobile aspect of the search. Their response is to better integrate Google Places into the search page. The page now looks normal except at the bottom where the user is given [...]
May
24
The buzz for location based marketing has slowed in recent months because of the dominance of Groupon and other daily deal vendors. Groupon recently secured some cooperation with Loopt and now they are targeting the larger of the check in applications: FourSquare. This partnership will allow Groupon to move past email lists and provide more [...]