Digital Marketing Blog

Klout is considered one of the industry leaders for measuring a Twitter user’s online presence. Last year, Klout added Facebook to its available service followed a few months ago by additions of LinkedIn, Foursquare and YouTube. Now Klout is offering its metrics for more: Last.fm, Blogger, Flickr, Instagram, and Tumblr. Klout plans to soon offer [...]

Photo sharing has been tough for marketers to crack. Some breakthroughs are being discovered, however. As well as some creative approaches there is now better data about who uses photo sharing and when they use it allowing better targeting. This data will be helpful for digital marketers trying to tap into this user driven vein. [...]

Social Search was that space at the bottom of Google search results launched in 2009 that seemed to get no love. Google’s response was to make it better. The first change is a tighter integration with Flickr, Quora, and Twitter. Now if a user has any friends connected through their Google profile, the friends’ social [...]

This is less about a new development but rather a new and impressive use of currently existing web 2.0 applications. The US Army has made a guidebook for soldiers serving in Afghanistan using web 2.0 technologies. The US Army contracted Cazoodle to help compile the guidebook using publicly available information. Cazoodle scours Flickr, OpenStreetMap and [...]

On Wednesday, March 4 Kristen Winter of Rate My Student Rental spoke on using Flickr for Business. The talk covered a wide range of uses for the photo sharing site Flickr. Other sites like Picasa were explored, and experts joined in the conversation. You can join LA2M on Flickr here.

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