Digital Marketing Blog

Facebook rolled out its small business initiative on Tuesday. It is partnering with the US Chamber of Commerce and the National Federation of Independent Business to bring a series of web based tools as well as a traveling seminar circuit targeting small businesses. The webinars, literature and the seminars will all help the potential clients [...]

This column wrote recently about how social reading apps are the hot new app. The general gist is that the user is a given a magazine layout of material shared by people the user follows. Most social readers tap into a user’s Twitter feed. Sobees has now released NewsMix for Facebook, which does the same [...]

Of all the web destinations — social networks, games, email, etc… — social networks are the dominant destination. 23% of the time Americans are online is spent dealing with these networks. The top 5 of these networks are not a surprise, in descending order: Facebook, Blogger, Tumblr, Twitter and LinkedIn. Of the 10 most popular [...]

Last week Nielsen reported 40% of Americans with cell phones were using smartphones. This week Pew reports the number at 35%. Either way, that’s millions of people and yet very few of those people use their smartphones smartly, i.e. for location-based services.   55% of smartphone users do take advantage of location-based services that are [...]

Yelp has announced that it is cutting its daily deals staff in half and Facebook recently announced that it is giving up on its version of the Groupon competitor. The Facebook version was launched in April and such a short tenure speaks volumes about the daily deals market. The full market has created wary consumers [...]

The problem Coke faced this morning might not be pertinent to the digital agency and small firms recently embarked on social media. This morning the Coca-Cola Facebook page issued a “Happy Student Day!” greeting in Portuguese. Student Day is a well-known holiday in Portugal. The commentary have since been removed, but only after hours and [...]

Klout is considered one of the industry leaders for measuring a Twitter user’s online presence. Last year, Klout added Facebook to its available service followed a few months ago by additions of LinkedIn, Foursquare and YouTube. Now Klout is offering its metrics for more: Last.fm, Blogger, Flickr, Instagram, and Tumblr. Klout plans to soon offer [...]

A survey of mobile developers shows they are more optimistic about Google+ than they are for either Apple’s iCloud or iOS5 Twitter’s integration. One of the reasons for this difference in opinion is developers are notorious for taking the long view, whereas the non-developer is cautioned by Google+’s newness. Developers even see Google+ not just [...]

FaceBook is now allowing pages to be categorized as part of a child/parent relationship. A complex organization can now have numerous pages underneath of it. An example is that Subway can create a deal with FaceBook Places that works at all locations instead of requiring individual management from each Subway store. This change will help [...]

Since last year the number of online shoppers using a brand’s FaceBook page has increased 3 percent. That bump moves blogs, forums and review sites into second place. Many FaceBook users, about 35%, are willing to make purchases through widgets and apps on FB’s site and more than half of users, 53%, have reached an [...]