Digital Marketing Blog

SparkScore was announced on Thursday as a Klout-like analytic for brands. The method is fairly simple, even if the devil is in the details. The measure asks if someone would recommend the brand. If a yes is the answer then that answer is scored as a 100. A no is scored as a -100. The [...]

While nine out of ten tablet owners used their tablets to make a purchase this past holiday season, most prefer to do their shopping on laptops or PCs. 87% of tablet owners say they prefer to shop using their laptop or PC to a mobile device. That data is the result of a study completed [...]

Zoomerang has released its latest results from surveys of chief marketing officers around the world. It is no surprise that investments into digital marketing will be ramped up. 68% of respondents say they are going to use 2012 budgets to integrate social media spending into their email campaigns. While Social media is valuable, most executives [...]

Edgerank analyzed over 80,000 Facebook posts from October 2011 and came to some surprising conclusions. Every time a post is liked, that post will receive 3.1 clicks. However, when there is a comment then that post will receive 14.678 clicks. That’s an astounding ratio of almost 5 to 1.     Edgerank also released data [...]

Lightspeed Research has revealed that more people receive their news from Facebook feeds than from Twitter feeds. The data is broken down into age groups and the type of media outlet consulted. TV still dominates across all age groups as the main source of news. For consumers over 34 radio comes in second. Consumers younger [...]

  Google recently changed Google Reader by removing the share functions and making the interface much more like a newspaper service. Over the past years there had developed a small social network of dedicated users sharing content and comments with one another. Google’s change has destroyed these abilities. Google would like to see them move [...]

Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps.     This will be lucrative for Facebook as they prepare for [...]

  Facebook has announced a new type of advertising unit. The new unit is called an Expandable Ad and if the user has liked the brand, then the ad will expand allowing the user to see and make comments. This is unlike Social Ads, which tells if a user’s friend has liked the brand, and [...]

Facebook rolled out its small business initiative on Tuesday. It is partnering with the US Chamber of Commerce and the National Federation of Independent Business to bring a series of web based tools as well as a traveling seminar circuit targeting small businesses. The webinars, literature and the seminars will all help the potential clients [...]

This column wrote recently about how social reading apps are the hot new app. The general gist is that the user is a given a magazine layout of material shared by people the user follows. Most social readers tap into a user’s Twitter feed. Sobees has now released NewsMix for Facebook, which does the same [...]