Digital Marketing Blog

People expected mobile commerce to grow, but this year’s growth is exceeding expectations. Over the 2010 figures, 2011 mobile retail sales will grow 91.4% to $6.7bilion. It is still a tiny fraction of the overall retail market, but that number only captures actual sales and not how many sales were aided by the use of [...]

Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]

Edgerank analyzed over 80,000 Facebook posts from October 2011 and came to some surprising conclusions. Every time a post is liked, that post will receive 3.1 clicks. However, when there is a comment then that post will receive 14.678 clicks. That’s an astounding ratio of almost 5 to 1.     Edgerank also released data [...]

New data about the UK digital agency is helpful for digital marketing agencies in the US. While the numbers of the latest TNS Digital Life report are about the UK they should translate similarly over here. The data found that 61% of consumers do not want to engage with brands online. Most of the engagement [...]

Australia ranks second among potential smartphone users that actually have smartphones. That’s important because it allows for accuracy in predicting whether or not mobile searches will be important in this season’s holiday shopping. Google’s Australia division has announced a 220% bump in holiday shopping searches coming from mobile devices. The amazing data is that one [...]

Lightspeed Research has revealed that more people receive their news from Facebook feeds than from Twitter feeds. The data is broken down into age groups and the type of media outlet consulted. TV still dominates across all age groups as the main source of news. For consumers over 34 radio comes in second. Consumers younger [...]

    Last week Google announced an update to its algorithm as a part of its “Caffeine” update. They claimed about one in three searches would be affected by the changes with improved results for the sites with the fresher and more up-to-date content. Over the weekend Searchmetrics, a firm specializing in search analytics, examined [...]

Klout, the foremost measurer of influence on the internet, has partnered with brands in an effort to spread influence in the analog world. Some of the disclosed partners are Audi, Starbucks, Secret and Microsoft. Users judged to have high influence as well as some other qualifying characteristics are sent free products. Klout also includes instructions [...]

Google has announced a new update for Google TV, which was launched last year and was not received with enthusiasm. The update brings a new operating system, Android 3.1, also known as Honeycomb, and with it comes a series of Android apps which are TV-compatible. The update also provides improved search functionality.     Some [...]

  Google Offers has signed a partnership agreement with 14 daily deal providers in an effort to combat Groupon and LivingSocial. This move, along with the recent personalization quiz, will allow Google Offers a substantial amount of data, which it hopes will help Google compete with the larger daily deal providers. Google has already established [...]