Digital Marketing Blog

SparkScore was announced on Thursday as a Klout-like analytic for brands. The method is fairly simple, even if the devil is in the details. The measure asks if someone would recommend the brand. If a yes is the answer then that answer is scored as a 100. A no is scored as a -100. The [...]

Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]

While nine out of ten tablet owners used their tablets to make a purchase this past holiday season, most prefer to do their shopping on laptops or PCs. 87% of tablet owners say they prefer to shop using their laptop or PC to a mobile device. That data is the result of a study completed [...]

Zoomerang has released its latest results from surveys of chief marketing officers around the world. It is no surprise that investments into digital marketing will be ramped up. 68% of respondents say they are going to use 2012 budgets to integrate social media spending into their email campaigns. While Social media is valuable, most executives [...]

There is a new service that can help make creative productions go viral. Pay With A Tweet is a service that allows producers — the company is targeting mainly creative professionals but it need not be limited to creative — to sell their products or portions of their products to others if the recipient tweets [...]

Twitvid was a video aggregating site that specialized in user-generated content. Think of it as Twitpic is, however, it is now recreating itself to be open to all kinds of video. What is happening is that users are now able to create feeds and even some channels all of which can be followed. Like a [...]

Many schools have responded to YouTube’s large library by shutting down access to the video server. Because this represents lost revenue YouTube has now created a separate channel which will offer schools videos that are educational and devoid of inappropriate materials. The goal is for school administration to turn on access to YouTube EDU where [...]

Consumer Packaged Goods, otherwise known as CPGs, used to be considered unsalable online. CPGs are goods that are mass produced and very inexpensive, think bars of soap or laundry detergents or soft drinks, etc…. As more and more online vendors are providing free shipping or dropping minimum purchase requirements then we should expect these sales [...]

Foursquare claims to have 15 million users and half of them are from outside of the US. That is a large number of users, but new data by Forrester Research casts this number in a pessimistic light. From 2010 to 2011 the number of adults aware of location based apps like Foursquare grew from 16% [...]

The week ending December 2 was known as Cyber Week. It’s the week following Thanksgiving, an attempt to piggyback on Black Friday. In 2010 cyber week set a record for online sales within a week. The firm comScore says 2011 saw substantial growth. The 2011 Cyber Week surpassed the 2010 record and even expectations of [...]