The Digital Bus

Ingenex CEO Derek Mehraban was the featured speaker at TechTown Detroit this morning for a select group of Detroit business owners at the TechTown Entrepreneurs’ Breakfast. The topic for today’s discussion was digital marketing for the entrepreneur and start-up business.

Derek’s talk covered all the bases of digital marketing including social media marketing, integration of [...]

It’s the Monday after the Super Bowl, and any marketing blog worth its pixels is going to contribute its commentary about the advertisements. While I was watching this year’s festivities, I noticed that many companies are taking a much more subtle approach to their digital marketing strategies than before.
Gone are the days when every [...]

Ingenex Digital Marketing attended this year’s Annual Collaboration for Entrepreneurship at Skyline High School in Ann Arbor to learn more about what’s happening within Michigan’s entrepreneur economy. What an impressive event!

A scooter from Current Motor Company #ace2010 #cumoco
More than 900 attendees turned out to network with entrepreneurs from across the state and interact with [...]

Michigan is prioritizing healthcare as a growth industry, and these healthcare events in Ann Arbor and Detroit will set the tone for a successful year in 2010 and give you the inside story on the Michigan healthcare industry.
Ingenex Digital Marketing has three upcoming industry events on its radar where thought leaders and influencers will collaborate, [...]

Ingenex works closely with Lunch Ann Arbor Marketing (LA2M) to help the marketing community in Ann Arbor share ideas and drive networking.  Today’s LA2M event featured Dee Davey, owner of Creative Ideas Marketing and the Voice of LA2M, as she presented her perspectives on strategic market planning.
By Dee’s count, there are more than 200 different [...]

Ingenex Digital Marketing is offering new media training to corporations and their marketing teams through the New Media Drivers License Course at MSU. The course created in partnership between Ingenex Digital Marketing and the Department of Advertising, PR & Retailing at Michigan State University has been offered in the classroom since early 2009.
Corporate new media [...]

If someone is talking about your company online, and you’re not listening, did it ever really make a sound? The short answer is a resounding yes.
Of course the concept of brand monitoring is old hat for anyone working in the digital marketing industry, but a colleague recently brought to my attention a presentation from [...]

New Ingenex Digital Marketing product, Team Microsites is a breeze to navigate, gives your company and its members expert credibility, busloads of backlinks to your Company’s main site, and even better, it will give you the freedom to create targeted landing pages as well.

Ingenex Digital Marketing along with a little help from our friends recently launched a new site for local non-profit LA2M – Lunch Ann Arbor Marketing. The site will be a destination for marketing professionals looking to learn digital marketing, search engine optimization, blogging or any number of marketing related topics covered during the weekly marketing [...]

LA2M, Lunch Ann Arbor Marketing announces an advanced digital marketing series for its September – December 2009 speaker schedule.
Digital marketing topics accelerate to the next level as LA2M kicks off its fourth season of lunchtime discussions.  For over a year LA2M has been bringing together marketing professionals, entrepreneurs, students and members of the business community [...]