The Digital Bus

Digital Marketing For Kind Companies

By BoLOBOSE payday loan

Posts Tagged ‘digital agency’

Feb
26

Photo by Melvin Gaal

Measuring Your Mobile Marketplace

Tue Feb, 2013 by

The social media revolution and conversion to mobile has forced marketers to rethink how to approach business, the marketplace, and customers. In order to succeed in this new era of easy and frequent conversation, companies need to look past revenue and profits and start listening and measuring what they are doing online, specifically through mobile. [...]

Jul
21

Yahoo Continues to Suffer

Thu Jul, 2011 by

For the second quarter in a row, Yahoo!’s revenue continued to fall. Industry wide spending on display advertising is up, but Yahoo! has such little share compared to Google and FaceBook that it is unable to mount growth in digital advertising revenue. Part of the blame rests on the contract Yahoo! Inked with Microsoft’s Bing. [...]

Jul
14

FaceBook Begins Large Organizational Pages

Thu Jul, 2011 by

FaceBook is now allowing pages to be categorized as part of a child/parent relationship. A complex organization can now have numerous pages underneath of it. An example is that Subway can create a deal with FaceBook Places that works at all locations instead of requiring individual management from each Subway store. This change will help [...]

Jul
11

FaceBook Is the Ecommerce Site of Choice

Mon Jul, 2011 by

Since last year the number of online shoppers using a brand’s FaceBook page has increased 3 percent. That bump moves blogs, forums and review sites into second place. Many FaceBook users, about 35%, are willing to make purchases through widgets and apps on FB’s site and more than half of users, 53%, have reached an [...]

Jul
07

Mobile Advertising Needs To Be on Games

Thu Jul, 2011 by

The key to being seen on mobile devices is to be seen within games. New data shows that smartphone owners that have downloaded an app in the past two months have downloaded a game. Apps serving weather, social networking and maps are also very popular, but gaming is consistently the most sought after category of [...]

Jul
07

FaceBook Advertising May Not Be Best

Thu Jul, 2011 by

The worst kept secret in the business is that FaceBook is too large. FB has too many customers to manage all of the advertising impressions well, so it does what everyone does: outsources. FB has almost two dozen advertising agencies that are allowed to render ads on FB pages. BitsStation.com Social media agencies should look [...]

Jul
06

Microsoft Secures English Search in China

Wed Jul, 2011 by

Baidu, the largest search engine in China, has partnered with Microsoft’s Bing to provide the English language search support. China’s internet population is 477 million and there are over 10 million searches per day conducted in English. Baidu acknowledges, however, that those English language searches are not handled very well, so the 10 million number [...]

Jun
28

Rumors of Two New iPhones

Tue Jun, 2011 by

The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]

Jun
17

FaceBook’s Project Spartan Is Now Officially Out To Kill Apple

Fri Jun, 2011 by

TechCrunch says there are about 80 developers that have been working on Project Spartan for a couple of months now. Project Spartan is FaceBook’s attempt to take HTML5 to a new level, killing applications. Instead of applications, web pages would be able to execute the actions people use apps for. SiteWorx.com The main beneficiary of [...]

Jun
03

Pay Wall Proliferation

Fri Jun, 2011 by

A survey conducted with newspapers finds more and more of them are erecting pay walls. 46% of newspapers with a circulation smaller than 25,000 now require a subscription to access at least some of its content. Only 24% of newspapers with more than 25,000 in circulation have a pay wall erected. This trend is not [...]