Digital Marketing Blog

There has been debate about whether or not digital agencies ought to refer to the iPad as a mobile device. It is clearly portable, but considering it to be mobile like a smartphone is a stretch, too much for some. The iPad’s size makes it questionable even if it is connected to the internet. The [...]

The first rule of digital agencies, particularly with small firms for clients, is to have some sort of content platform, i.e. a blog. Blogs are great for communicating long form communications with the public, but they are not as good about receiving feedback. The process for a customer to leave feedback on a blog is [...]

Attrition is a term for when things disappear or become nonfunctional. It’s a term usually referred for military discussion about forces size, but it is also pertinent dealing with mobile applications. The Android marketplace has an attrition rate of 32%, 95,000 of the 300,000 apps ever to appear in the marketplace are no longer there. [...]

Apple announced today that its new iOS will offer a deep integration with Twitter. Users will be able to grant apps access to a Twitter account, so a login is not necessary with every use of the service. The camera will be able to send pictures automatically to Twitter as well as an integration with [...]

Ann Arbor put up a fierce fight to be the first to host to new fiber optic Internet from Google. In the official Google blog post, the ultra-high speed Internet went to Kansas City but said, “…today is the start, not the end the project. And over the coming months, we’ll be talking to other [...]

As digital continues to grow in popularity, holiday cards have started to take up a significant space in the holiday industry. Companies like Jib Jab allow users to personalize digital cards to send to friends/family/clients. A fun and cheap way to connect with those you or your company care about, digital holiday cards seem to [...]

Last Wednesday a portion of the Twitter community gathered in Detroit to attend the #140 Character Conference. The conference consisted of a day of speakers and allowed the Twitter community to listen, connect, share and engage with each other while exploring the effects of the emerging real-time Internet on business. Speakers discussed several topics including [...]

Derek Mehraban asks, “if we can’t find you on Google, do you exist?” This question leads to the last video of the 3-part guide that focuses on new media integration into traditional advertising. Mehraban discusses the importance of search engine optimization, creating great content, integrating campaigns, and measuring campaign efforts at his presentation at Michigan [...]

“Copy, imitate, build your brand.” This is the point Derek Mehraban makes as he continues his discussion about integrating new media into the traditional media mix in this second video from his presentation at Michigan State University. This time he focuses on finding where competitors advertise, listening to chatter and feedback, capturing leads, and using [...]

Michigan State University recently hosted a discussion from Derek Mehraban about streamlining media efforts more effectively by integrating new media into the traditional media mix.The 3-part video guide focuses on the differences and advantages of new media integration, which he also teaches about in his course at MSU: New Media Driver’s License. Topics Mehraban discusses include social [...]