The Digital Bus

Digital Marketing For Kind Companies

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Posts Tagged ‘derek mehraban’

Jun
13

iPad 2 Being Recalled for 3G Errors

Mon Jun, 2011 by

There has been debate about whether or not digital agencies ought to refer to the iPad as a mobile device. It is clearly portable, but considering it to be mobile like a smartphone is a stretch, too much for some. The iPad’s size makes it questionable even if it is connected to the internet. The [...]

Jun
09

WordPress Comments Gains FaceBook and Twitter Integration

Thu Jun, 2011 by

The first rule of digital agencies, particularly with small firms for clients, is to have some sort of content platform, i.e. a blog. Blogs are great for communicating long form communications with the public, but they are not as good about receiving feedback. The process for a customer to leave feedback on a blog is [...]

Jun
09

App Attrition Rate Higher for Android than iOS

Thu Jun, 2011 by

Attrition is a term for when things disappear or become nonfunctional. It’s a term usually referred for military discussion about forces size, but it is also pertinent dealing with mobile applications. The Android marketplace has an attrition rate of 32%, 95,000 of the 300,000 apps ever to appear in the marketplace are no longer there. [...]

Jun
07

Deep Twitter integration Coming to iOS

Tue Jun, 2011 by

Apple announced today that its new iOS will offer a deep integration with Twitter. Users will be able to grant apps access to a Twitter account, so a login is not necessary with every use of the service. The camera will be able to send pictures automatically to Twitter as well as an integration with [...]

Apr
04

Google Fiber City Announced: Kansas City

Mon Apr, 2011 by

Ann Arbor put up a fierce fight to be the first to host to new fiber optic Internet from Google. In the official Google blog post, the ultra-high speed Internet went to Kansas City but said, “…today is the start, not the end the project. And over the coming months, we’ll be talking to other [...]

Dec
22

Digital Holiday Card

Wed Dec, 2010 by

As digital continues to grow in popularity, holiday cards have started to take up a significant space in the holiday industry. Companies like Jib Jab allow users to personalize digital cards to send to friends/family/clients. A fun and cheap way to connect with those you or your company care about, digital holiday cards seem to [...]

Oct
25

#140 Character Conference Comes to Detroit

Mon Oct, 2010 by

Last Wednesday a portion of the Twitter community gathered in Detroit to attend the #140 Character Conference. The conference consisted of a day of speakers and allowed the Twitter community to listen, connect, share and engage with each other while exploring the effects of the emerging real-time Internet on business. Speakers discussed several topics including [...]

Oct
11

Using New Media in Your Marketing Mix Video (Part 3)

Mon Oct, 2010 by

Derek Mehraban asks, “if we can’t find you on Google, do you exist?” This question leads to the last video of the 3-part guide that focuses on new media integration into traditional advertising. Mehraban discusses the importance of search engine optimization, creating great content, integrating campaigns, and measuring campaign efforts at his presentation at Michigan [...]

Oct
11

Using New Media in Your Marketing Mix Video (Part 2)

Mon Oct, 2010 by

“Copy, imitate, build your brand.” This is the point Derek Mehraban makes as he continues his discussion about integrating new media into the traditional media mix in this second video from his presentation at Michigan State University. This time he focuses on finding where competitors advertise, listening to chatter and feedback, capturing leads, and using [...]

Oct
11

Using New Media in Your Marketing Mix Video (Part 1)

Mon Oct, 2010 by

Michigan State University recently hosted a discussion from Derek Mehraban about streamlining media efforts more effectively by integrating new media into the traditional media mix.The 3-part video guide focuses on the differences and advantages of new media integration, which he also teaches about in his course at MSU: New Media Driver’s License. Topics Mehraban discusses include social [...]