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Tue Jan, 2012 by Derek Mehraban
Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]
Tue Nov, 2011 by Derek Mehraban
New data about the UK digital agency is helpful for digital marketing agencies in the US. While the numbers of the latest TNS Digital Life report are about the UK they should translate similarly over here. The data found that 61% of consumers do not want to engage with brands online. Most of the engagement [...]
Wed Nov, 2011 by Derek Mehraban
Lightspeed Research has revealed that more people receive their news from Facebook feeds than from Twitter feeds. The data is broken down into age groups and the type of media outlet consulted. TV still dominates across all age groups as the main source of news. For consumers over 34 radio comes in second. Consumers younger [...]
Tue Aug, 2011 by Derek Mehraban
After government scrutiny began to increase last year, advertisers came together and found a way to self-police. An icon appears in advertising and when clicked on the user can see which firms are tracking the browsing data. The user is also given an opportunity to opt-out of tracking. The product has been available only a [...]
Wed May, 2011 by Derek Mehraban
Yesterday there was talk about GetGlue, which offers a variant of the check in app. Today there is more data about why check in apps seems to be on the decline. The number one concern for those who do and those who do not check in is a privacy concern. Of those who do check [...]
Tue Apr, 2011 by Derek Mehraban
Apple’s iTunes system has data on millions of users over several years. That data set is monumental and is now being offered as part of its iAd service. Marketers are able to see what kind of connections iAd has made between musical preferences and other preferences. An interesting example of these connections are minivan preferences [...]