The Digital Bus

Derek: “Hello and welcome to the Digital Bus Podcast, Episode 5 and I am here today, this is Derek Mehraban, CEO of Ingenex Digital Marketing and today I’m interviewing a friend of mine, a mentor. Someone who’s done very well in this business, ah, Dean Krispin, who is the Director of CRM for major OEM [...]

Dean Krispin – CRM Customer Relationship Management. Here is a synopsis of our talk. The entire podcast gives a good picture of how corporations are using data to influence purchase. It’s fascinating if you have 30 minutes to listen.
- Tell us about yourself and what you do?
Data – and how data can be used to [...]