Oct
11
Using New Media in Your Marketing Mix Video (Part 2)
Mon Oct, 2010 by Digital Bus
“Copy, imitate, build your brand.” This is the point Derek Mehraban makes as he continues his discussion about integrating new media into the traditional media mix in this second video from his presentation at Michigan State University. This time he focuses on finding where competitors advertise, listening to chatter and feedback, capturing leads, and using [...]