Nov
30
Mobile Advertising Clickthroughs Still A Problem
Wed Nov, 2011 by Derek Mehraban
Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]