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Tue Mar, 2011 by Derek Mehraban
LinkedIn has announced it now has 100 million users. While only the size of a fraction of Facebook, LinkedIn has a different user base that makes it a valuable platform for marketers. A social network for business minded users should be enough of a niche to be valuable, but there are some other differences than [...]
Mon Mar, 2011 by Derek Mehraban
The digital marketer’s job is becoming easier and easier. At least, if the is to convince small businesses that new social media tools are profitable. Twitter, once seen as the domain of teenagers, is becoming more acceptable even to small businesses. Image from: Web Rulon The absolute number is fairly small as only 19% of [...]
Wed Nov, 2010 by Tiffany Risner
Great turn out for the Lunch Ann Arbor Marketing meeting today. I am honored to have the opportunity to share my insights into integrating digital PR into your marketing mix with such an enthusiastic and eager crowd. I’d like to highlight some of the topics discussed and share with you some resources that can help [...]
Thu Sep, 2010 by Digital Bus
The saying “age is only a number” is definitely one that rings true for Will Smidlein. Will is a 13 year-old entrepreneur from Bloomfield, Michigan, and someone who has been referred to as a boy wonder and child prodigy. Will is a web designer and developer who was the “head honcho” of, NullFear labs, a [...]
Fri Sep, 2010 by Derek Mehraban
The practice of offering an “upsell” online (or third party “upsell”) after someone has purchased a product online can have consequences. A group of companies had to pay $5.2 million for not being clear enough about how they were charging consumers for post-transaction transactions. Be careful to make sure that customers have to “opt-in” again [...]
Wed Sep, 2010 by Digital Bus
Ingenex Digital Marketing, located in downtown Ann Arbor, Michigan, has received some positive press recently. Concentrate, a Washtenaw based web site and weekly online magazine, published an article highlighting Ingenex’s company expansion. The article stated that Ingenex currently employs six people. In addition to these six, the company also has three interns and three independent [...]
Wed Aug, 2010 by Tiffany Risner
“Why We Love…” is an ongoing blog series by Ingenex Digital Marketing highlighting a few of our clients. As a full-service digital marketing provider, we have the opportunity to interact with a wide variety of clients and build lasting, mutually-beneficial relationships. In the series, we focus on one client, highlight its strengths and tell you why love working together.
Thu Aug, 2009 by Derek Mehraban
Internet marketing has become an affordable way for small and medium Michigan businesses to keep up with multi-national corporations. The use of Internet Marketing can take on many forms. The most common are the use of SEO or (search engine optimization) ad words and taking command of social networking sites and applications. Michigan Businesses do [...]
Mon Sep, 2008 by Derek Mehraban
Small to mid-size companies looking for a search engine optimization solution should look to professional profile management service Social Harbor. Social Harbor builds professional profiles for your company and for your employees. Social Harbor experts manage your online profile so you can focus on running your business. There is incredible search engine optimization value in [...]
Sat Aug, 2008 by Derek Mehraban
Derek: “Hello and welcome to the Digital Bus Podcast, Episode 5 and I am here today, this is Derek Mehraban, CEO of Ingenex Digital Marketing and today I’m interviewing a friend of mine, a mentor. Someone who’s done very well in this business, ah, Dean Krispin, who is the Director of CRM for major OEM [...]