Digital Marketing Blog

Google Mobile’s search page used to be a replica of the non-mobile version. Google has recognized, however, that most mobile searches are utilizing the mobile aspect of the search. Their response is to better integrate Google Places into the search page. The page now looks normal except at the bottom where the user is given [...]

There has been debate about whether or not digital agencies ought to refer to the iPad as a mobile device. It is clearly portable, but considering it to be mobile like a smartphone is a stretch, too much for some. The iPad’s size makes it questionable even if it is connected to the internet. The [...]

Apple announced today that its new iOS will offer a deep integration with Twitter. Users will be able to grant apps access to a Twitter account, so a login is not necessary with every use of the service. The camera will be able to send pictures automatically to Twitter as well as an integration with [...]

A survey conducted with newspapers finds more and more of them are erecting pay walls. 46% of newspapers with a circulation smaller than 25,000 now require a subscription to access at least some of its content. Only 24% of newspapers with more than 25,000 in circulation have a pay wall erected. This trend is not [...]

Ricoh, the Japanese copy machine company is unveiling a tablet like device that is to help firms digitize papers and move into the oft-promised but yet unavailable paperless office. The device, called the eQuill, is akin to The Kindle using e-ink to render the documents. The eQuill will also allow stylus manipulation onto the document [...]

Google Wallet is not a surprise, everyone knew it was coming. What is shocking about it is its integration with Google’s core service: advertising. Merely signing up for the wallet program will enlist users into coupon and loyalty programs. The phone’s use as a payment system will trigger certain deals automatically, as well as alert [...]

Reports have Facebook’s CEO Mark Zuckerberg in talks with Skype. Speculation is for Facebook to purchase Skype. Skype had been sold to Ebay and then something happened and the deal fell through, so Skype is clearly interested in selling. Even if Facebook does not purchase Skype then the talks will probably yield some joint venture [...]

Google has opened up up Map Maker to the U.S. This service allows anyone to submit updates and revisions to the service. The immediate result for digital marketers is an ability to make address corrections as well as to add businesses to maps. In a world becoming increasingly mobile and hence stressing the accuracy of [...]

Despite the introduction of Bing as a potential player and the iPhone 4’s release, Google’s revenues rose 27% over last year’s figures. While business analysts might be down because Google’s earnings did not meet expectations, however. The shortfall in earnings is attributed not to any changes in the market but rather because of management issues. [...]

LinkedIn has announced it now has 100 million users. While only the size of a fraction of Facebook, LinkedIn has a different user base that makes it a valuable platform for marketers. A social network for business minded users should be enough of a niche to be valuable, but there are some other differences than [...]