Digital Marketing Blog

Apple announced today that its new iOS will offer a deep integration with Twitter. Users will be able to grant apps access to a Twitter account, so a login is not necessary with every use of the service. The camera will be able to send pictures automatically to Twitter as well as an integration with [...]

Derek Mehraban asks, “if we can’t find you on Google, do you exist?” This question leads to the last video of the 3-part guide that focuses on new media integration into traditional advertising. Mehraban discusses the importance of search engine optimization, creating great content, integrating campaigns, and measuring campaign efforts at his presentation at Michigan [...]

“Copy, imitate, build your brand.” This is the point Derek Mehraban makes as he continues his discussion about integrating new media into the traditional media mix in this second video from his presentation at Michigan State University. This time he focuses on finding where competitors advertise, listening to chatter and feedback, capturing leads, and using [...]

Michigan State University recently hosted a discussion from Derek Mehraban about streamlining media efforts more effectively by integrating new media into the traditional media mix.The 3-part video guide focuses on the differences and advantages of new media integration, which he also teaches about in his course at MSU: New Media Driver’s License. Topics Mehraban discusses include social [...]

Need to overcome your personal or company’s branding obstacles? Or are you looking for an effective way to grab customer’s attention in a room of competitor vendors? Ingenex CEO, Derek Mehraban, had the opportunity to talk with Tim Patterson, of Tradeshowguyblog.com, about a unique solution that worked to make OSRAM Opto Semi-Conductors pop with measurable results. [...]

Looking for an opportunity to learn from digital marketing professionals and share experience with others in the industry? Then look no further than Lunch Ann Arbor Marketing (LA2M). (Photo Credit: LA2M Website) LA2M is a weekly luncheon that allows business owners, marketers, and anyone else that is interested in digital marketing to meet for free [...]

Interested in networking with the brightest New Media Driver’s License past and current students? Join us for the New Media Tweetup. What is a Tweetup? A Tweetup is an organized gathering of individuals with a common interest and in this case, the emerging field of New Media. Why should I go? The New Media Drivers [...]

If someone is talking about your company online, and you’re not listening, did it ever really make a sound? The short answer is a resounding yes. Of course the concept of brand monitoring is old hat for anyone working in the digital marketing industry, but a colleague recently brought to my attention a presentation from [...]

On January 28, Shauna Nicholson lead a discussion on using social networks for business. This discussion focused on the best uses of Facebook, Linkedin, and Twitter. Along with some tips on how social networking can impact your bottom line. You can view Shauna’s toolbox here.

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SEO and search engine optimization basic overview with quality links for SEO services and help.