Digital Marketing Blog

The Digital Bus by Ingenex Digital Marketing

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Integrating Digital PR Into Your Marketing Mix

November 10th, 2010 Comments Off

Great turn out for the Lunch Ann Arbor Marketing meeting today. I am honored to have the opportunity to share my insights into integrating digital PR into your marketing mix with such an enthusiastic and eager crowd. I’d like to highlight some of the topics discussed and share with you some resources that can help [...]

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Blog Design Layout

October 26th, 2010 Comments Off

Farhad Manjoo, over at Slate.com, reflects on the difference between blogs and online magazines. The main difference he arrives at is the content of the piece. If it involves new research or material then it is an article and a piece that is merely paraphrasing content found somewhere else online is a blog entry. The [...]

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TEDxDetroit Presenter Will Smidlein: The Justin Bieber of Geeks

September 30th, 2010 1 Comment

The saying “age is only a number” is definitely one that rings true for Will Smidlein. Will is a 13 year-old entrepreneur from Bloomfield, Michigan, and someone who has been referred to as a boy wonder and child prodigy. Will is a web designer and developer who was the “head honcho” of, NullFear labs, a [...]

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Tradeshow Guy Podcast with Derek Mehraban

September 27th, 2010 Comments Off

Need to overcome your personal or company’s branding obstacles? Or are you looking for an effective way to grab customer’s attention in a room of competitor vendors? Ingenex CEO, Derek Mehraban, had the opportunity to talk with Tim Patterson, of Tradeshowguyblog.com, about a unique solution that worked to make OSRAM Opto Semi-Conductors pop with measurable results. [...]

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LA2M Blogging for Business

May 20th, 2009 1 Comment

On Wednesday, March 25 in Ann Arbor Michigan at Lunch Ann Arbor Marketing – Ross Johnson of Michigan web design firm 3.7 Designs spoke on Blogging for Business. Listen to the podcast here to learn how Blogging  can improve your business. Blogging for Business can be part of your internet marketing strategy or your search [...]

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Finding your social media voice

January 13th, 2009 3 Comments

It’s hard to say this as president of a digital marketing company. But since I began using social media for business, I have struggled with finding a consistent, strong, and strategic social media voice. That is about to change. For 2009 I plan to come out of the closet, and speak my mind through social [...]

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Twitter for Digital Marketing – The Digital Bus Podcast EP2

March 31st, 2008 Comments Off

Episode 2 of The Digital Bus Podcast is all about Twitter. Derek Mehraban and Ross Johnson of Ingenex Digital Marketing teach you how to join Twitter, how to manage your Twitter, and how to use Twitter to help you business grow. If you are looking to go online and join the Social Networking community, then [...]

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