Jan
24
Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]
Nov
30
Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]
May
04
A surprise visit at the BlackBerry World Conference was Microsoft CEO Steve Ballmer. The surprise was to announce a partnership between BlackBerry and Bing. Not only will Bing be the default search and maps engine of BlackBerry products, but it will also be deeply integrated into BlackBerry’s new operating system. The integration is to make it easier for [...]
Sep
30
It was confusing to read that Research in Motion was not releasing its “Playbook” tablet in time for the holiday season and that it would not automatically connect to wireless networks outside of through a blackberry smart phone. However, given that it is primarily targeting a business audience and builds on natural partnership with businesses [...]
Sep
30
Currently, Apple rules the application store roost offering over 250,000 applications. As Android catches up (winning the battle for new sales in the last quarter) they offer 80,000 applications. Research in Motion has much smaller offerings and have a much more controlled application process but also is developing partnerships that will provide incentives for more [...]
Sep
20
Droid is really making strides competitively in the very hot mobile market. Last week Google was trying to address Droids incremental expansion into its market share by opening up its application acceptance procedures and even allowing second party advertising. This week, Blackberry is starting to have problems with Droid starting to incrementally erode its dominance [...]