Digital Marketing Blog

Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]

In October 2011 25.1% of smartphone purchases were iPhones. That number reflected a trend where Android controls the majority of the smartphone market. Over the holiday season, however, the number grew to 37% of new smartphone contracts. Apple has been changing its strategy and it appears to be working. While Android devices are still most [...]

Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]

Google has announced a new update for Google TV, which was launched last year and was not received with enthusiasm. The update brings a new operating system, Android 3.1, also known as Honeycomb, and with it comes a series of Android apps which are TV-compatible. The update also provides improved search functionality.     Some [...]

    On Monday night Google finally released Ice Cream Sandwich (ICS), its new version of the Android operating system. ICS was touted as an improvement over Honeycomb, but the changes are actually quite significant. This is an important advancement not only for the smartphones based on Android but for the growing tablet market that [...]

Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps.     This will be lucrative for Facebook as they prepare for [...]

    Even though the holiday season is not yet upon us, the recent announcements of new products from Amazon and Apple can be interpreted as holiday sales. Both the Kindle Fire and the iPhone 4S were announced recently and both will be available immediately before the holiday shopping season. The Fire becomes available on [...]

Many commentators deemed Tuesday’s Apple announcement a failure because the anticipated iPhone 5 announcement did not happen. Steve Jobs would have probably made a joke about the rabid rumor mill, but that’s not Tim Cook’s style. Despite the lack of the big news, it was still a big day for the handset industry and the [...]

Android has been clear that its latest release will support near field communications and Google has announced that it will make its next cell phone, the Nexus S, with a NFC chip. Near field communications allows devices to easily and quickly transmit information wirelessly. It can exchange e-business cards, power the mobile wallet and even [...]

Google has updated its search app for the iOS platform. A recent change to the Chrome browser was the support of Instant Pages. Instant Pages will load pages in the background based upon user preferences and certain semantic clues, such as “next page.” If Instant Pages accurately predicted the next requested page, then the user [...]