Digital Marketing Blog

The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]

New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]

Google Mobile’s search page used to be a replica of the non-mobile version. Google has recognized, however, that most mobile searches are utilizing the mobile aspect of the search. Their response is to better integrate Google Places into the search page. The page now looks normal except at the bottom where the user is given [...]

There has been debate about whether or not digital agencies ought to refer to the iPad as a mobile device. It is clearly portable, but considering it to be mobile like a smartphone is a stretch, too much for some. The iPad’s size makes it questionable even if it is connected to the internet. The [...]

There is a genre of app that requires the user to be a subscriber. These apps are usually apps of magazines and until now Apple was not allowing them to be in the appstore without levying a hefty fee. Apple had classified these apps as marketplace apps because they sell products within the app instead [...]

The first rule of digital agencies, particularly with small firms for clients, is to have some sort of content platform, i.e. a blog. Blogs are great for communicating long form communications with the public, but they are not as good about receiving feedback. The process for a customer to leave feedback on a blog is [...]

Attrition is a term for when things disappear or become nonfunctional. It’s a term usually referred for military discussion about forces size, but it is also pertinent dealing with mobile applications. The Android marketplace has an attrition rate of 32%, 95,000 of the 300,000 apps ever to appear in the marketplace are no longer there. [...]

Apple announced today that its new iOS will offer a deep integration with Twitter. Users will be able to grant apps access to a Twitter account, so a login is not necessary with every use of the service. The camera will be able to send pictures automatically to Twitter as well as an integration with [...]

Tweetea is a Michigan original. One of the many innovative ideas coming from SE Michigan, the Twitter-based networking and social event takes place every Tuesday at 7:30 PM across Michigan and Ohio but reaches across the nation to encourage others to join the conversation. In an effort to bridge the divide between Ann Arbor and [...]

This is less about a new development but rather a new and impressive use of currently existing web 2.0 applications. The US Army has made a guidebook for soldiers serving in Afghanistan using web 2.0 technologies. The US Army contracted Cazoodle to help compile the guidebook using publicly available information. Cazoodle scours Flickr, OpenStreetMap and [...]