Digital Marketing Blog

    On Monday night Google finally released Ice Cream Sandwich (ICS), its new version of the Android operating system. ICS was touted as an improvement over Honeycomb, but the changes are actually quite significant. This is an important advancement not only for the smartphones based on Android but for the growing tablet market that [...]

Social reading apps are hot right now. We should think of them as a magazine. Every morning the user receives a new edition. The genius of social reading is that the magazine writers are preselected by the user and those people then provide curated content to the magazines. Most of these apps post content by [...]

Android has been clear that its latest release will support near field communications and Google has announced that it will make its next cell phone, the Nexus S, with a NFC chip. Near field communications allows devices to easily and quickly transmit information wirelessly. It can exchange e-business cards, power the mobile wallet and even [...]

Nielsen has published new data about smartphone usage in the U.S. Unsurprisingly the acceptance rate has climbed, but the rate of that growth is still shockingly large. 40% of all mobile phones are now smartphones. Because of the cost of phones and the cost of data plans experts predict the growth to slow, however, that [...]

Google has updated its search app for the iOS platform. A recent change to the Chrome browser was the support of Instant Pages. Instant Pages will load pages in the background based upon user preferences and certain semantic clues, such as “next page.” If Instant Pages accurately predicted the next requested page, then the user [...]

Web Intents is a new framework launched by Firefox and Chrome, the two leading open source browsers, which will make apps run seamlessly across browsers. Right now each browser has its own set of apps, and developers need to make separate apps for the different browsers. Web Intents will ease this burden on developers and [...]

The New York Times claims there are only about 100 mobile apps native to Android’s Honeycomb platform. When compared to the thousands available for the iPad that number shows a lack of developer interest in native apps for Android tablets. The latest release of Android, version 3.2, was made to help remedy that problem. The [...]

Google is working on an exchange — akin to other exchanges such as health insurance, etc. — for web-data. The set-up is simple, it’s the devil that is in the details. Internet users, advertising viewers, would be divided into groups and then cookies for certain data segments would be placed in browsers of those users. [...]

It used to be that Twitter’s direct messaging (DM) function was so constricted it was nearly useless. A Twitter user was only able to DM another user if both of them followed each other. Over the weekend Twitter announced that that policy has been rescinded. Now a user can DM another user without being followed [...]

It’s been known to exist for a few months now and in the works for just over a year. Google+, Google’s attempt to mimic and displace FaceBook, has finally been unveiled. But only to a select few, for the moment. Rumors are that it looks a lot like FaceBook and functions much the same way. [...]