Digital Marketing Blog

Foursquare has finally updated its mobile app (both iPhone and Android) to match some of the functionality on its web site. The main difference is an improvement in the Explore function. Some other differences are an ability to change your location (so the user can search around a future location instead of being limited to [...]

Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]

In October 2011 25.1% of smartphone purchases were iPhones. That number reflected a trend where Android controls the majority of the smartphone market. Over the holiday season, however, the number grew to 37% of new smartphone contracts. Apple has been changing its strategy and it appears to be working. While Android devices are still most [...]

As the app explosion takes off the digital agency needs to become skilled in building them. One of the questions facing the development process had always been to build them natively to the operating system or to use HTML5. Forester Research has been answering that question for some time now with, it’s complicated. They have [...]

On Christmas Day there were 7 million Android smart phones and iPhones activated across the U.S. The new phones combined with the already existing inventory made that week the heaviest app download week in history. It is estimated that 1.2 billion apps were downloaded that week alone. That number is a significant jump over a [...]

Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]

Google has announced a new update for Google TV, which was launched last year and was not received with enthusiasm. The update brings a new operating system, Android 3.1, also known as Honeycomb, and with it comes a series of Android apps which are TV-compatible. The update also provides improved search functionality.     Some [...]

Google’s Music Beta Service is about to launch a new service similar to iTunes allowing users to purchase and download songs for about $.99 each. A major difference between this service and all other online music stores is its linkage to a social network. Google+ will be used to drive sales to the new stores. [...]

    On Monday night Google finally released Ice Cream Sandwich (ICS), its new version of the Android operating system. ICS was touted as an improvement over Honeycomb, but the changes are actually quite significant. This is an important advancement not only for the smartphones based on Android but for the growing tablet market that [...]

Social reading apps are hot right now. We should think of them as a magazine. Every morning the user receives a new edition. The genius of social reading is that the magazine writers are preselected by the user and those people then provide curated content to the magazines. Most of these apps post content by [...]