SparkScore was announced on Thursday as a Klout-like analytic for brands. The method is fairly simple, even if the devil is in the details. The measure asks if someone would recommend the brand. If a yes is the answer then that answer is scored as a 100. A no is scored as a -100. The [...]
New Klout-like Analytic
February 3rd, 2012 No Comments
Tags: Analytics · digital marketing · Facebook · Klout · satmetrix · semantic measurements · social media · sparkscore · Twitter
Google Analytics launches New Social Tools
July 1st, 2011 1 Comment
Google analytics is the widest used analytics tool used by webmasters. The number of metrics and comparisons offered is astounding, especially since Analytics is free. Now Analytics has updated to include metrics for social tools. Analytics will compile data about “Likes”, retweets and “+1”s. Not only is an activity report available but so too is [...]
Tags: Analytics · digital marketing · Google · internet marketing · Marketing · Mashable · seo · Social Media Marketing · Technology
Google, Ann Arbor and AdWords
January 8th, 2009 4 Comments
Derek Mehraban reports from the Ann Arbor Ad Club talk on Google Adwords delivered by Jennifer Stone of Google Inc. – How can I use Google in a Marketing Strategy? You must know your audience very well. Then match the person, their habits, interests, and needs with relevant ads for products and services they need [...]
Tags: A2AC · Advertising · Adwords · Analytics · ann arbor · Gadgets · Google · Jennifer Merriss Stone · media · sem · seo
