Digital Marketing Blog

From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]

Google just released out of beta an upgrade to Ads. Product Ads is the new incarnation and it will soon list search results like a catalogue. A search for a certain product will produce an ad that lists numerous product with prices at differing vendors. Instead of charging the advertiser for a clickthrough Google will [...]

Another company running forward in the display advertisement format is Google.  As more publishing moves to the web and more ad dollars move online display advertising is becoming more sophisticated.  Some of the changes coming: unique mobile advertisements, allowing people to expand spaces in a static ad, creating ads that function like mini-websites, and integrating [...]

If you add Burger King to your list of contacts on Twitter you might begin to receive “promoted tweets” from other businesses in the same category (McDonalds, Wendy’s, Arby’s etc.) through a new targeting technology  Twitter is hoping will increase its advertising revenue.  In other words, Twitter has created a means of advertising that is [...]

Internet marketing has become an affordable way for small and medium Michigan businesses to keep up with multi-national corporations. The use of Internet Marketing can take on many forms. The most common are the use of SEO or (search engine optimization) ad words and taking command of social networking sites and applications. Michigan Businesses do [...]

Derek Mehraban reports from the Ann Arbor Ad Club talk on Google Adwords delivered by Jennifer Stone of Google Inc. – How can I use Google in a Marketing Strategy? You must know your audience very well. Then match the person, their habits, interests, and needs with relevant ads for products and services they need [...]