The Digital Bus

Digital Marketing Blog by Ingenex Digital Marketing

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Michigan uses Internet Marketing to enhance growth

August 6th, 2009 4 Comments

Internet marketing has become an affordable way for small and medium Michigan businesses to keep up with multi-national corporations. The use of Internet Marketing can take on many forms. The most common are the use of SEO or (search engine optimization) ad words and taking command of social networking sites and applications.
Michigan Businesses do not [...]

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Google, Ann Arbor and AdWords

January 8th, 2009 4 Comments

Derek Mehraban reports from the Ann Arbor Ad Club talk on Google Adwords delivered by Jennifer Stone of Google Inc.

How can I use Google in a Marketing Strategy?
You must know your audience very well. Then match the person, their habits, interests, and needs with relevant ads for products and services they need in real time.
Jen [...]

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