Digital Marketing Blog

  Facebook has announced a new type of advertising unit. The new unit is called an Expandable Ad and if the user has liked the brand, then the ad will expand allowing the user to see and make comments. This is unlike Social Ads, which tells if a user’s friend has liked the brand, and [...]

Chomp is a service that hopes to encroach on Google’s territory by connecting application consumers with application developers. What Chomp offers the consumer is a site dedicated to applications. Consumers can then search for terms or names for apps that will suit their needs. Chomp offers application developers an opportunity to spread word of its [...]

Facebook rolled out its small business initiative on Tuesday. It is partnering with the US Chamber of Commerce and the National Federation of Independent Business to bring a series of web based tools as well as a traveling seminar circuit targeting small businesses. The webinars, literature and the seminars will all help the potential clients [...]

From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]

Amazon has announced that it is about to start pushing display advertisements on third party web sites. For a decade Amazon has been accumulating data about users and the ability to push display advertising to these well-documented users will produce well-targeted advertisements. Amazon knows not only what people are looking at on its site, but [...]

After government scrutiny began to increase last year, advertisers came together and found a way to self-police. An icon appears in advertising and when clicked on the user can see which firms are tracking the browsing data. The user is also given an opportunity to opt-out of tracking. The product has been available only a [...]

A survey of mobile developers shows they are more optimistic about Google+ than they are for either Apple’s iCloud or iOS5 Twitter’s integration. One of the reasons for this difference in opinion is developers are notorious for taking the long view, whereas the non-developer is cautioned by Google+’s newness. Developers even see Google+ not just [...]

After being rebuffed by Groupon in December over its $6billion purchase offer, Google created Google Offers. Google Offers is now live in New York City, Portland, San Francisco and Oakland and it will soon come online in Boston, Austin, Denver, Seattle and Washington, DC. Google today acquired Dealmap, which is already online in many more [...]

It’s been months since Twitter announced that it would offer up space in Twitter streams to advertisers. Now the twitter advertisements are here, and so far the reviews are favorable. Like advertisements, firms pay for the space. Those ads then appear in a format similar to tweets, but easily recognizable and dismissible. The ads will appear [...]

Walmart acquired Vudu.com in February, which is not as large as Netflix, but does provide streaming movies. Unlike Netflix and more like iTunes, Vudu offers content on a per viewing basis instead of a monthly access fee. Walmart has now announced that Vudu will be integrated into the retailer’s internet portal. Vudu is also available [...]