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Thu Jul, 2011 by Derek Mehraban
FaceBook is now allowing pages to be categorized as part of a child/parent relationship. A complex organization can now have numerous pages underneath of it. An example is that Subway can create a deal with FaceBook Places that works at all locations instead of requiring individual management from each Subway store. This change will help [...]
Mon Jun, 2011 by Derek Mehraban
The Federal Trade Commission has announced that it will look into complaints about some anti-competitive practices by Google. Google currently controls two thirds of the search market. What is interesting about this announcement is that Google is right now at its weakest since securing its dominance as the search leader. TmobileTeeks.com Microsoft’s Bing is an [...]
Fri May, 2011 by Derek Mehraban
Google Wallet is not a surprise, everyone knew it was coming. What is shocking about it is its integration with Google’s core service: advertising. Merely signing up for the wallet program will enlist users into coupon and loyalty programs. The phone’s use as a payment system will trigger certain deals automatically, as well as alert [...]
Sat May, 2011 by Derek Mehraban
Facebook is rolling out a new service on ages of participating games. On these pages, about 1% of Facebook pages for now, the right column will offer viewers a video ad, which if watched will earn the viewer Facebook credits. The trend is to move away from impressions into views and this will help push [...]
Fri Apr, 2011 by Derek Mehraban
Visa has announced that it will be launching a new mobile service. Right now only The Gap has joined on, but that will surely change. Visa hopes to compete in a market that might seem saturated (Foursquare, Facebook, Google and now eBay) and yet still presents opportunities for growth and profits. The system seems fairly [...]
Tue Apr, 2011 by Derek Mehraban
Lately there have been major shifts in personnel among larger advertising firms as well as prominent CMO firings. Do these changes point to the death of social media? It’s a funny question because the digital age ushered in a series of (false) death pronouncements: the printed word, radio, broadcast television. Jonathan Baskin has a new [...]
Fri Feb, 2011 by Derek Mehraban
Project Devil is AOL’s attempt to resize the advertisements it displays on its network. The ads are now larger and there will be less of them on the page. This is part of an attempt to “remake the internet”. Over the past year AOL has ended most of the banner and smaller boxes. Those ads [...]
Fri Feb, 2011 by Derek Mehraban
The protests in Iran, Egypt, and now Jordan have sparked a discussion about social networking, particularly Twitter, and its influence on people’s lives. Malcolm Gladwell has been the most vocal about this linkage and how social networking is not and will not be a significant factor in fomenting revolution. While not directly related to digital [...]
Tue Dec, 2010 by Derek Mehraban
According to MagnaGlobal worldwide advertising spending will rise by 6.9% next year, ahead of earlier projections for a 5.6% growth. Through 2016 MagnaGlobal expects average annual growth to be 6.3% That growth will not be even though. US growth will be 9%, while European growth will be 10%. Projections show growth in developing markets will [...]
Tue Nov, 2010 by Derek Mehraban
While 42% of CMOs are still investing most of their budgets in print ads, that number is down from last years 67%. Many are still investing in TV ads, but those tend to be large firms that also have a large presence online as well. The best news comes from the 27% of CMOs that [...]