The Digital Bus

It’s the Monday after the Super Bowl, and any marketing blog worth its pixels is going to contribute its commentary about the advertisements. While I was watching this year’s festivities, I noticed that many companies are taking a much more subtle approach to their digital marketing strategies than before.

Gone are the days when every dot bomb out there spends more time on their advertising than on their business model. These days, companies are working to integrate their traditional marketing efforts with their digital marketing campaigns, resulting in less intrusive, more interactive points of contact with consumers via social media channels.

A nice example of this is the Volkswagen Punch Dub game. The premise of the commercial is the timeless game wherein the first person to see a Volkswagen driving down the street promptly punches their friend in the arm. While the commercial itself is nothing out of the ordinary for humorous Super Bowl spots, what is unique is the integration of the Punch Dub website and Facebook fan page. These sites allow Volkswagen enthusiasts to customize their attack, play with their friends and (hopefully!) win a shiny new VW of their very own.

Another compelling advertisement touts the personal side of Google’s search engine, walking the viewer through the inevitable circle of taking a study abroad, falling for that beautiful French girl and eventually searching for instructions to that crib from Ikea. This ad strikes me because while Yahoo and Bing are fairly active advertisers, I can’t recall seeing a Google search spot before. Many Silicon Valley companies are taking this soft sell approach in an effort to make technology less technical and more tangible to the people actually doing the clicking.

And if all this is too cerebral for you, there’s always the Dorito’s samurai.

Tags:   Advertising · digital marketing · Ingenex Digital Marketing · integration · super bowlNo Comments