Thu Jun, 2011 by Derek Mehraban
There is a genre of app that requires the user to be a subscriber. These apps are usually apps of magazines and until now Apple was not allowing them to be in the appstore without levying a hefty fee. Apple had classified these apps as marketplace apps because they sell products within the app instead of just facilitating purchases. Apple and publishers have now reached a compromise allowing these apps to return to the appstore as long as they merely point to an outside location, links are not allowed, where the subscription can be purchased.
Since these apps tend to cater to moneyed readers the advertising on these apps is considered potentially lucrative. Many of the publishers involved, particularly Hearst and Conde Nast, have many titles across many different subjects hence allowing advertisements that are already targeted. This move will also help the digital agency that advertises on the publishers web site, as these apps will drive some traffic to those sites, even if the user is only looking to subscribe.