You may notice in the book The New Rules of Marketing & PR by David Meerman Scott he spends a page or two on the topic of search engine marketing. However, if you notice his entire book is about search engine marketing. His belief that the best thing you can do is develop good content that your audience wants to read as your major source of SEO is a good one. I hope after reading his book you understand this concept.
Think of Google reading your web page, similar to how you read a book. Top to bottom and left to right. In order for Google to rank your site (or individual page from your site) and to be found on search engines, it is important to pay attention to how you write and organize your page. A strong headline, relevant subheads (h1 tags), good content related to both your headline and subhead, links that help tell the story, and a clear and concise ending to the page that reinforces what you want to be found for in the first place.
This is the content that David Meerman Scott speaks of. You develop content for each page of your site, and each page has a goal – an audience. What does this person want to read about? You title your page to make it relevant to them, and you create content for that user, and for the goal you have established. You can also use tools like online PR to publish content that is SEO friendly, and can drive traffic to your business.
Things to consider for SEO on your site: 
- Strategy for keywords/keyword research
- Content development
- Inbound links
- Site structure/information architecture
- On site optimization
- PR
Some resources to learn more about SEO for your site:
A good SEO Booster is to sign up for Social Harbor too. It’s a simple SEO solution for companies.
Tags: Business Social Networking · David Meerman Scott · digital marketing · ingenexdigital · search engine marketing · seo · Social Harbor24 Comments
24 responses so far ↓
Thanks for the careful read of my book. I firmly believe that SEO is about great content, not about fiddling with technology.
If you search engine optimize a crappy site, it’s just slightly less crappy.
Thanks
David
David, thanks for the comment. We are using your book – The New Rules of Marketing and PR for our class. The New Media Drivers License. You are inspiring a lot of people, and you make it easy to understand and use new media to grow business. So thanks to you!
http://www.thedigitalbus.com/new-media-drivers-license/
[...] Search engine optimization makes it so that even the little guy (or gal) can get their message heard if they use the tools that are available effectively. Want to get started right away? GO here: http://www.thedigitalbus.com/seo-guide-basics/ [...]
[...] those unfamilar with SEO, digital marketer Derek Mehraban posted a brief overview of SEO basics, as well as some great related links to review. I really enjoyed going through Google’s Search [...]
[...] Google has a great document entitled “Search Engine Optimization Starter Guide.” Click here to go to a Google webmaster blog with the link to the PDF document. Also, for a very basic overview of why search engine optimization is important, and a few things to think about, read this introduction by Derek Mehraban. [...]
[...] around with SEO. Given my base understanding of how SEO works coupled with what I have been reading, this seemed like a good way to test [...]
[...] SEO Guide Basics Google Webmaster Tools Google SEO Starter Guide [...]
[...] get the basics of SEO I suggest you go here. Plus it includes useful tools for SEO, that are [...]
[...] http://www.thedigitalbus.com/seo-guide-basics/ [...]
[...] Yahoo! and Microsoft. Another way to think of SEO, according to Derek Mehraban’s article SEO Guide Basics is [...]
[...] Yahoo! and Microsoft. Another way to think of SEO, according to Derek Mehraban’s article SEO Guide Basics is [...]
[...] to as SEO) was before I decided to dig into this assignment, which is referenced from a lovely post on our class website. I mean, who really thinks about optimizing their website on search engines? [...]
[...] SEO Guide Book – SEOMoz Free SEO tools – SEO Basics Knol by Aaron Wall – Google Webmaster Tools – Google SEO [...]
[...] New Media Driver’s license professor, Derek Mehreban, has posted an SEO Guide Basics post which will help you understand SEO. SEO, in a nutshell, is refining your keywords and [...]
[...] more resources on SEO, refer to this guide on the basics of SEO written by David Mehraban at his Digital Bus [...]
[...] reading about SEO, here are a few things you might want to think about when making/editing your web [...]
[...] ‘organic’ search results, or the unpaid links. Derek Mehraban’s blog entry, SEO Guide Basics, is a great source for more information.”Think of Google reading your web page, similar to [...]
[...] out this site, The Digital Bus, for the basic on SEO. For more information, check out Google’s SEO Starter Guide and SEO [...]
[...] out this site, The Digital Bus, for the basic on SEO. For more information, check out Google’s SEO Starter Guide and SEO [...]
[...] some nice resources, you can go to the the digital bus’s SEO resources. There’s some good tips, and software there too for you all to check out. Let me know [...]
[...] If your desire is to get the most out of your ad, you first have to speak its language. Mr. Schttp://www.davidmeermanscott.com/bio.htmott makes it clear that your message is the most important requirement for success. If you fish you have a notion of how this might work. If you need to catch one fish like a wild trout, you have to get up early, know what hatch is pending, and have the right lure. If you are in the business of fishing you need to get a big net and go in deep water. The Digital Bus, that seems to be going very fast, has outlined the basics in this post http://www.thedigitalbus.com/seo-guide-basics/. [...]
[...] Digital Bus/New Media Driver’s License page on SEO has some great links to other resources as well: SEOmoz tools, SEO Basics knol, Google Webmaster [...]
Hey Derek – hope you’re weekend is going well. Here is the link to my SEO post. I’m sorry it’s late. Stupid cold. Thanks for the patience.
[...] For more info on SEO and its tools [...]