Tue Jun, 2011 by Derek Mehraban
The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone 5 Apple will also release the iPhone 4S.
The iPhone 4S would come with a pre-paid voice service. While US customers prefer a subsidy by the cellular carrier, much of the world prefers to pay the cost of the phone up front. The iPhone 4S would be Apple’s attempt to break into this 1.5 billion customer market. The iPhone 4S would also come unlocked. Many people look for their phone to provide them with access to the deeper functions. Normally users need to go to an Android handset or take on some warranty busting activities by jail breaking the iPhone.
This is a development that will affect the digital agency, if at all, in time. Apple is concerned about Android’s growth in market share and this move could be a way for Apple to stymie that growth. It will take some time, however, to evaluate this change.