The Digital Bus

Digital Marketing For Kind Companies

By BoLOBOSE payday loan

Aug
15

Redesign mistakes can ruin your search engine rank

Wed Aug, 2012 by

For SEO professionals, a website redesign is often a nightmare. After working hard for months to optimize a site and get it ranked in the top search results, a redesign can undo most of the on-page optimization. My advice to anyone considering a redesign: Stay away from a complete redesign, if your web site is top-ranked on Google for your most important keywords phrases — unless you have an unbeatable number of quality inbound links.

Any of the following redesign mistakes can severely impact your Google rank:

  • Change page URLs and other file names (images)
  • Use different page titles and descriptions
  • Replace HTML-based headlines and texts with graphics or Flash
  • Make page text changes (content, formatting)
  • Change your internal link structure
  • Make changes to link anchor texts
  • Make changes to alt tags of navigational elements and images

Never attempt a redesign without involving the SEO firm that optimized your site.

website redesign mistakes make your SEO professional scream

Comments Off

Comments are closed.