Mon Apr, 2011 by Derek Mehraban
PlaceIQ is a new startup that offers advertisers an ability to offer advertising to smartphone users based upon their location. The trick is that PlaceIQ does not track a user’s location, which is increasingly coming under scrutiny from privacy advocates. What PlaceIQ does use is contextual clues. Facebook activity, Twitter activity and other clues are used to zero in on a user and determine his/her location.
Location has always been sought after for advertisers. Years ago the possession of a zip code gave advertisers all sorts of important data about consumers. Now PlaceIQ offers advertisers knowledge about a user’s habits and locations, which can then be used to determine what is around and how to best target advertisements for those users. PlaceIQ also has the ability to predict future behaviors based upon past behaviors. All in all, this seems to be a breakthrough in location targeting advertising without the risk of violating privacy concerns.
Location Aware Advertising