By BoLOBOSE payday loan
Mon Feb, 2013 by Digital Bus
Mobile search is the information users can obtain through searches performed on internet-enabled mobile phones or mobile platforms. Mobile search is a significant and growing segment of the mobile marketing industry. It’s been predicted that mobile search marketing will grow significantly by 2015 and will reach around 73 percent by the end of 2013 already. [...]
Wed Feb, 2013 by Laura Kirchner
In the last five years mobile devices have rocked our world, and with them have evolved our dependency, fascination and love of mobile apps. Steve Jobs ingeniously created delicious “must have” new technologies which spawned countless new industries and markets. Mobile apps are a perfect example. There is always a new app, a free app, [...]
Mon Feb, 2013 by Digital Bus
Google recently announced they have simplified their Ad Words program in effort to increase mobile advertising. The new interface, called Enhanced Campaigns, recognizes if a user is on a mobile device or a desktop/tablet and then tailors the ads accordingly. Enhanced Campaigns will allow businesses to customize their budget in more ways than before. A [...]
Fri Feb, 2013 by Lauren Schneider
Good news for job seekers! LinkedIn Jobs made some excellent upgrades that make searching for a job a little easier. Employers with an optimized LinkedIn Company Page can also benefit from the new features. Improved search functions and usability make the upgraded and redesigned LinkedIn Jobs tools a valuable resource for any job seeker to [...]
Fri Feb, 2013 by Kai Blum
Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options. The [...]
Thu Feb, 2013 by Kai Blum
Has anyone tried to use Google pay-per-click advertising as personal ads yet? I don’t know, but it would make a lot of sense, because they are very similar in format to printed personals. Now, add some advantages: By choosing the right keywords to trigger your ads, you can easily find people with the same interests. [...]
![Mobile Raven's Fans - The Digital Bus: Super [Mo]Bowl 2013](http://www.thedigitalbus.com/assets/Mobile-Ravens-Fans-225x157.jpg)
Thu Feb, 2013 by Digital Bus
Mobile won Super Bowl XLVII. It wasn’t the Ravens, the blackout or even Beyonce; it was how people talked about them on their mobile devices. On a day when 30 seconds of TV airtime cost around $4 million, viewers were watching their phones sharing memes and gifs, tweeting and engaging with brands. Photo by: armistar_photo [...]
Wed Feb, 2013 by Erin K. O'Neill
The world is going mobile. Mobile electronic devices are more prevalent than ever, and between tablets, smartphones, glorified MP3 players and netbooks, the market is still growing: almost a million people become smartphone users every day, and about 44 percent of American homes have a tablet. Reaching this inherently on-the-go market effectively poses some challenges, [...]
Mon Feb, 2013 by Digital Bus
Looking for the Best Super Bowl Commercials? We have them here. In fact, since Super Bowl XXXII in 1998, Michigan State University’s College of Communication Arts and Sciences Advertising and PR Professors have made it a tradition to get together and rate the best Super Bowl commercials. Every year MSU professors gather at Professor Robert [...]
Thu Jan, 2013 by Digital Bus
As we continue on in 2013, a different form of marketing planning and execution will begin to take over. Traditional marketing tactics are old news; the new strategy of marketing professionals will be real-time marketing practices. What is real-time marketing? The concept of real-time marketing has actually been around since the mid 90’s but marketing [...]