Fri Oct, 2010 by Derek Mehraban
The possibilities at the onset of this digital age are astounding. Every day there are new applications and technologies being developed to leverage everything digital. The other day, there was a story about a new kind of music video that adds a personal touch for viewers. Arcade Fire, a Canadian indie-rock band, recently created a music video for their song “We Used to Wait.” With the help of Google’s Map feature, viewers are prompted, at the beginning of the video, to enter information about their old childhood neighborhood. The video becomes a personal journey for the viewer, creating a connection between them and their past/personal history.
Photo Source: The Wilderness Downtown Interactive Video
This mash up between the end-user and the producers of the video (in this case the Google Creative Labs and the band Arcade Fire) used HTML5, Google Chrome, and Geo-tracking technology to allow unique viewing experiences for all who choose to interact with this music video. The band will choose versions of the video to show during their tour in addition to many other interactive outputs of the project. Chris Milk, who directed the video said his motivation came from “my quest for music videos to have the equally soul-touching emotional resonance that straight music does.”
Another recent technology development has been the move from hardcover and paperback books to e-books. There’s the Sony Reader, Amazon Kindle, Barnes & noble Nook, Kobo eReader and Apple’s iPad, and the list goes on. With most publishers contemplating the move to digital, it has them wondering if adding more enriched, interactive content to their e-books, will pay off. Writers can include video of interviews, author-hosted video guides for book groups and so much more. With these enriched digital books being a little more costly, selling for $16.99 as opposed to $14.99, will readers realize the benefit and pay an extra $2?