Mon Dec, 2010 by Derek Mehraban
Even though medical web sites are not new, the medical profession is on the cusp of making a sudden and dramatic appearance onto the internet. There have been early adopters but the medical industry has failed to take note of the internet as a tool for their industry. Medical professionals are used to being online and using the internet to help them. That use, however, is still limited to content retrieval and some content generation. What is not yet upon them is a fully integrated presence. This is a gap that will be filled and digital marketers would be well warned to take notice and prepare for that coming integration.
Photo Credit: imagetrail.net
Not only will there be increased integration among professionals, but there will also be increased integration between professionals and clients. There will also need to be increasing cooperation across medical services, hospitals talking with general practitioners, neurologists speaking with physical therapists, and so on. And every interaction will require a metric to determine the credibility of certain participants. All of these gaps are potentially lucrative for digital marketers.
For more on this topic, check out Mashable’s “Why More Health Experts Are Embracing the Social Web”